Breaking News Headlines Today | Ground News

See every side of every news story

martech360.com image

News from martech360.com

Top martech360.com News

Google Grows Stake in Retail Media Advertising with Criteo Partnership

Google Grows Stake in Retail Media Advertising with Criteo Partnership

100% Center coverage: 1 sources

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media networks.See the Story

Amazon Ads and Netflix Unite to Enable Programmatic Buying on Streaming Ads

Netflix · United States

Amazon Ads and Netflix Unite to Enable Programmatic Buying on Streaming Ads

Netflix has partnered with Amazon Ads to make its ad-supported inventory available programmatically through Amazon’s Demand-Side Platform (DSP). Starting in Q4 2025, advertisers will be able to access Netflix’s premium ad slots across multiple global markets directly via Amazon DSP, marking a significant shift in how streaming inventory is bought and sold. What’s Changing & Key Features Advertisers can now buy Netflix ad placements using Amazon…See the Story

Google Ads AI Max for Search Campaigns Now Globally Available & More

Google Ads AI Max for Search Campaigns Now Globally Available & More

Google has rolled out several updates to Google Ads during the Think Retail event. Among these, the global availability of AI Max for Search campaigns stands out. This beta feature, now accessible worldwide, allows all advertisers to experiment with AI Max in their search marketing efforts. It will be integrated not only into the Google Ads web interface but also into Google Ads Editor, Search Ads 360, and via the Google Ads API. A demonstration…See the Story

Breaking News Topics Related to martech360.com