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AdvertisingNew Delhi: Taboola (NASDAQ: TBLA) and Paramount Advertising have announced a partnership to introduce Performance Multiplier, a Paramount-branded solution designed to help small and medium-sized businesses (SMBs) measure and extend the impact of connected TV (CTV) advertising across digital channels. “At Paramount, we are proving that television advertising amplifies marketing results everywhere,” said Steve Ellis, Chief Operating Officer, Param…See the Story

