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Top martech360.com News

SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms

Amazon · United States

SiriusXM Strikes Deal With Amazon DSP for Audio Ads Across Its Platforms

67% Center coverage: 3 sources

Audio giant SiriusXM has inked a partnership with Amazon that will allow advertisers to buy ads across its properties and media types programmatically through a direct integration with Amazon DSP.See the Story

PRophet, a Stagwell (STGW) Company, Appoints Tony Sardella as Global CEO

Software · Colorado Springs

PRophet, a Stagwell (STGW) Company, Appoints Tony Sardella as Global CEO

100% Center coverage: 2 sources

PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools …See the Story

Index Exchange, Gracenote partner on programmatic CTV integration

Index Exchange, Gracenote partner on programmatic CTV integration

100% Center coverage: 1 sources

(Stock photo by Kelly Sikkema via Unsplash) Index Exchange has become the first supply-side platform to integrate Gracenote’s contextual intelligence tools directly into its workflow, the companies announced Tuesday. The collaboration embeds Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls into Index’s programmatic infrastructure, offering both publishers and advertisers new ways to manage streaming TV campaigns. Gracenot…See the Story

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