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Top martech360.com News

Startups · India

Gupshup Raises over $60 Million From Globespan and EvolutionX to Fuel Conversational Engagement Growth and Market Expansion

57% Center coverage: 7 sources

Funding will deepen market presence, win enterprise clients, and scale AI Agent adoption across India, the Middle East, Latin America, and Africa See the Story

Social Media

Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap - Sprout Social (NASDAQ:SPT)

50% Center coverage: 4 sources

Acquisition brings a predictive, agentic experience to enterprises looking to proactively navigate the complex media and social landscape Together, Sprout and NewsWhip will turn real-time, AI-powered intelligence into social action, empowering brands and publishers to engage with speed, precision and purpose CHICAGO, July 30, 2025 (GLOBE NEWSWIRE) -- Sprout Social (NASDAQ:SPT), an industry-leading provider of cloud-based social media management …See the Story

Artificial Intelligence

Glia Names Rei Kasai as Chief Product Officer to Lead Next Phase of AI-Driven Growth

100% Center coverage: 1 sources

NEW YORK--(BUSINESS WIRE)--Jul 30, 2025-See the Story

Optimizely Unveils First GEO-Ready CMS for AI Discovery

Optimizely, the leading digital experience platform (DXP) provider, introduced the latest innovations to its CMS with new features designed to help increase discovery in the AI era. As AI redefines how people search and discover content, Optimizely is helping brands solve a problem they didn’t know they had: invisibility. Its newly enhanced CMS turns websites from content warehouses into visibility engines, built for discovery in the age of AI. …Artificial Intelligence · United Kingdom See the Story

Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence

Open the article to view the coverage from MarTech SeriesArtificial Intelligence See the Story

Hightouch Announces Investment From Snowflake Ventures and Capital One Ventures To Bring AI Agents to Marketers

Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI Hightouch, the leading data and AI agent platform for marketers, announced an investment from Snowflake Ventures and Capital One Ventures. This investment extends Hightouch’s oversubscribed Series C round and fuels a shared vision of how data and AI agents will transform marketing. The funding underscores growing momentum behind agentic AI as the next evo…Artificial Intelligence · San Francisco See the Story

What Is an Identity Graph and Why Marketers Need One?

Imagine presenting your annual marketing results to the board. You confidently discuss channel performance, email open rates soaring, social engagement climbing. The next question is: ‘How did these activities help our pipeline grow?’ Suddenly, the gap between your tracked campaigns and real revenue feels huge. This isn’t just a nightmare; it’s the daily life for many marketing executives. They handle privacy rules, lost cookies, and customer in…United States · United States Read Article

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Top martech360.com News

Gupshup Raises over $60 Million From Globespan and EvolutionX to Fuel Conversational Engagement Growth and Market Expansion

Sprout Social Acquires NewsWhip, Enhancing Predictive Intelligence Capabilities and Accelerating AI Roadmap - Sprout Social (NASDAQ:SPT)

Glia Names Rei Kasai as Chief Product Officer to Lead Next Phase of AI-Driven Growth

Optimizely Unveils First GEO-Ready CMS for AI Discovery

Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence

ibex Appoints Michael Darwal President of ibex Digital

Samba TV and Kochava Partner to Deliver Unified Cross-Platform TV Measurement

Parloa Names Chris Silver as Chief Revenue Officer Following $1Bn Valuation

Hightouch Announces Investment From Snowflake Ventures and Capital One Ventures To Bring AI Agents to Marketers

What Is an Identity Graph and Why Marketers Need One?

Similarweb Launches GenAI Intelligence Toolkit to Track Brand Visibility and Traffic

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Ownership

Optimizely Unveils First GEO-Ready CMS for AI Discovery

Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence

ibex Appoints Michael Darwal President of ibex Digital

Samba TV and Kochava Partner to Deliver Unified Cross-Platform TV Measurement

Parloa Names Chris Silver as Chief Revenue Officer Following $1Bn Valuation

Hightouch Announces Investment From Snowflake Ventures and Capital One Ventures To Bring AI Agents to Marketers

What Is an Identity Graph and Why Marketers Need One?

Similarweb Launches GenAI Intelligence Toolkit to Track Brand Visibility and Traffic