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Television · United States(Graphic by The Desk) Key Points:
Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV. The Wurl partnership adds oRTB access to premium FAST inventory with Brand Discovery signals. Advertisers can align creative with specific on-screen moments to boost engagement and ROAS. Advertising technology firm Viant has announced a new integration with streaming platform Wurl that makes it the first demand-side platfor…See the Story
Viant, Wurl Bring Scene-Level Contextual Targeting to CTV Advertising
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