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Top martech360.com News

Chicago, IL · Chicago

Assembly Launches 'Assembly Control' to Elevate Brand Safety, Suitability, and Campaign Performance in Programmatic Media

67% Center coverage: 12 sources

First-of-its-kind custom solution prioritizes advertisers' brand safety and campaign performance See the Story

The Vomela Companies Acquires Leading Direct Mail Automation and Printing Company PFL to Expand Its Capabilities

Minnesota · Minnesota

The Vomela Companies Acquires Leading Direct Mail Automation and Printing Company PFL to Expand Its Capabilities

83% Center coverage: 6 sources

ST. PAUL, Minn., July 9, 2025 /PRNewswire/ -- The Vomela Companies, a full-service provider of visual communications and specialty graphics, today announced the acquisition of PFL, a leading direct mail automation and printing company based in Livingston, Montana. This strategic…See the Story

Intermedia Debuts AI Supervisor Assist to Help Contact Centers Improve Performance in Real Time

Clearwater, Florida · Clearwater

Intermedia Debuts AI Supervisor Assist to Help Contact Centers Improve Performance in Real Time

Coverage: 2 sources

Supervisors gain the live visibility and tools needed to coach more effectively, reduce See the Story

Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities

Kraftful, for clarity, is unrelated to the plastic cheese giant.Startups See the Story

Infobip and NumHub Partner to Launch Branded Calling ID™

Open the article to view the coverage from MarTech SeriesChicago, IL · Chicago See the Story

Hydrolix Adds AWS Elemental Logs, Extending Insights from 'Origin to Edge' for AWS Media Services

Hydrolix, the company transforming the economics of log data with its streaming data lake platform, announced support for AWS Elemental MediaLive, MediaPackage and MediaTailor, as well as client-side analytics from Datazoom. The new integrations provide media and entertainment companies with real-time and historical insights into video streaming performance and advertising delivery, helping optimize viewer experience and ad revenue while signifi…Economy · United States Read Article

CallRail Debuts Conversion Signals to Improve Ad Targeting

Open the article to view the coverage from MarTech SeriesUnited States · United States See the Story

The Rise of Niche Newsletters: How B2B Advertisers Are Winning with Micro-Audiences

For years, the B2B marketing playbook leaned heavily on scale. Reach out to too many business publications. Aim for your message to catch the eye of the decision-maker who often gets lost in irrelevant content. It felt efficient on spreadsheets, but the reality? Engagement is dropping. Ad blindness is rising. It feels like our budget is disappearing into thin air. Marketing leaders, you felt it. The frustration of diminishing returns, the challe…Read Article

Samsung Ads turbocharges UK growth, promoting Lauren Barnett to Head of Sales

Significant UK expansion of Samsung Electronics Media Division, Samsung Ads, leads to promotion for Barnett Samsung Ads, the advertising arm of Samsung Electronics’ media division, has promoted Lauren Barnett to Head of UK Sales, marking a strategic step in the company’s ambitious expansion plans across the region. In her new role, Barnett will lead the UK sales team, leveraging Samsung’s industry-leading data capabilities to unlock new opportu…United Kingdom · United Kingdom See the Story

Shopware Launches Agentic Commerce Alliance Designed to Shape a Diverse, Autonomous Future

Open the article to view the coverage from SalesTech StarGermany · Germany See the Story

Marketing Signals Unveils AI Search Optimisation Service to Help Brands Target AI-Powered Search Results

Online performance marketing agency Marketing Signals announces the launch of its AI Search Optimisation service, a brand new offering that’s designed to help brands dominate the evolving AI-powered search landscape. As traditional SEO and paid channels adapt to the emergence of AI Overviews and large language models (LLMs), businesses must rethink their digital presence. Marketing Signals’ new service integrates organic search, paid search, and…Artificial Intelligence See the Story

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