USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

USC Selects Learfield in New 15-Year Partnership to Revolutionize Revenue Generation, NIL, and Fan Engagement for Trojan Athletics and the Los Angeles Memorial Coliseum

Los Angeles, CA (June 5, 2025) – The University of Southern California (USC) Athletics and Learfield are excited to unveil a groundbreaking 15-year partnership to transform USC’s revenue generation, multimedia rights, Name, Image, and Likeness (NIL), and fan engagement solutions. Set to begin in July 2026, this partnership will complement other Learfield enterprise services already on campus, including Paciolan’s ticketing and SIDEARM Sports fan

USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

Kirby Lee-Imagn Images The USC Trojans have completely revamped the way that they are going about athletics. Since Jen Cohen became the athletic director in August of 2023, she has begun reshaping the athletic department and bringing a forward-thinking approach. That came to a head again today with the announcement that USC has partnered with Learfield on a 15-year multimedia deal. USC Trojans And Learfield Ink 15-Year Multimedia Deal The partne…