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We’ve aggregated 32 of LEARFIELD’s headlines and news stories over the past 3 months.

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Top LEARFIELD News

Sports · Austin

West Texas Boom: Inside Texas Tech's Bold All-in Bet on NIL and the Billionaire Landman Responsible

100% Center coverage: 1 sources

The Red Raiders spent big to pull in a stacked transfer class; can it transform Lubbock?See the Story

Columbia, Missouri · Columbia

StorageMart Named Title Sponsor of Mizzou-Kansas Border Showdown Rivalry - University of Missouri Athletics

COLUMBIA, Mo. – The historic Border Showdown rivalry series has a new title sponsor in StorageMart, which signed on in a multi-year deal to present head-to-head meetings between Mizzou and Kansas across all sports.See the Story

California, United States · California

Learfield Announces Brendan Lynch as President of Paciolan

Irvine, CA – (July 9) – Paciolan today named Brendan Lynch, a strategic ticketing and digital-commerce leader, as President to spearhead the company’s next phase of growth and innovation. Lynch brings over 25 years of experience in ticketing, strategy, and digital transformation; most recently as the EVP of Enterprise & Revenue at Ticketmaster. While at […]See the Story

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Partnership Represents an Innovative Model to Maximize Revenue Generation and NIL Growth Opportunities for Illini Student-Athletes Leveraging Learfield Impact NIL Services Champaign, IL. (July 8, 2025) – The University of Illinois Division of Intercollegiate Athletics and Learfield, the media and technology company powering college athletics, announced a long-term first-of-its-kind partnership today. The reimagined partnership embeds Learfield’s…Illinois · Illinois Read Article

Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes

Athens, GA (June 30, 2025) – The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and Likeness (NIL) partnership designed to unlock new revenue-generating opportunities for UGA student-athletes amid the evolving landscape of college athletics. This cutting-edge collaboration will function independently from the University as a comprehensive marketing and […]Georgia, United States · Georgia See the Story

Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal

PRINCETON, N.J. – Princeton Athletics has reached an agreement on a renewed multimedia rights relationship with long-time partner Learfield, the media and technology company powering college athletics. The 10-year commitment will see Princeton Sports Properties (PSP), the locally based team of Learfield, continue to serve as the multimedia and sponsorship rights holder on behalf of the Tigers. Learfield and Princeton Athletics have enjoyed a suc…Princeton, New Jersey · Princeton Read Article

The Digital Dugout: Data from the 2025 NCAA Baseball and Softball Seasons

Powered by Learfield’s Fanbase™ Another college season on the diamond has come to a close with LSU Baseball and Texas Softball claiming titles at the Men’s and Women’s College World Series. Let’s take a look back at the 2025 season through the lens of Fanbase, the most powerful fan data platform in college sports. Softball […]Baseball · Austin Read Article

Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country

Events at over 25 programs will create premium Learfield Impact NIL content and brand opportunities for over 350 student-athletes Dallas, TX (June 26, 2025) — Learfield, the leading media and technology company powering college athletics, and Emmy Award-winning Learfield Studios, is scaling its Name, Image, Likeness (NIL) Content Day initiative to over 25 of the nation’s most […]North Carolina · North Carolina Read Article

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Top LEARFIELD News

West Texas Boom: Inside Texas Tech's Bold All-in Bet on NIL and the Billionaire Landman Responsible

StorageMart Named Title Sponsor of Mizzou-Kansas Border Showdown Rivalry - University of Missouri Athletics

Learfield Announces Brendan Lynch as President of Paciolan

Illinois Athletics and Learfield Announce Groundbreaking Integrated Partnership

Georgia Athletics Taps Learfield Impact Industry-Leading NIL Services to Drive Unified NIL Strategy and Maximize Growth for Student-Athletes

Learfield and Princeton Athletics Commit to 10-Year Partnership Renewal

The Digital Dugout: Data from the 2025 NCAA Baseball and Softball Seasons

Learfield Studios Launches NIL Content Days at Top Athletic Programs Across the Country

Big Ten, Big 12 Partner with PayPal to Facilitate Student-Athlete Payments

Apple Courts University of Connecticut Women’s Basketball Dynasty Series

Sutter Health Opens Care Center in Livermore

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