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We’ve aggregated 19 of LEARFIELD’s headlines and news stories over the past 3 months.

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Top LEARFIELD News

California, United States · California

USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

Kirby Lee-Imagn Images The USC Trojans have completely revamped the way that they are going about athletics. Since Jen Cohen became the athletic director in August of 2023, she has begun reshaping the athletic department and bringing a forward-thinking approach. That came to a head again today with the announcement that USC has partnered with Learfield on a 15-year multimedia deal. USC Trojans And Learfield Ink 15-Year Multimedia Deal The partne…See the Story

SEC

ESPN includes 6 SEC Hoops programs in post-NBA Draft withdrawal Top 25

The deadline for college hoops prospects to enter the NBA Draft has come and gone, and a few SEC programs received some great news as it pertains to roster building for next season. Notably, Otega Oweh of Kentucky, Tahaad Pettiford of Auburn and Labaron Philon of Alabama made the decisions to run it back for one more season in college basketball. Roster-building is not complete quite yet, but teams around the conference are getting closer and cl…See the Story

Tuscaloosa · Tuscaloosa

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

4-part docuseries to feature four key position groups for the Tide’s 2025 campaign TUSCALOOSA, Ala. (June 3, 2025) – Following a highly successful series debut in 2024, Alabama Athletics along with the Emmy Award-winning Learfield Studios team and athletics multimedia rights holder Crimson Tide Sports Marketing are excited to announce the return of The Bama […]Read Article

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify - Ohio University

ATHENS, Ohio – Ohio University Athletics announced an expansion to its relationship with Learfield – the media and technology company powering college athletics – to include Learfield Amplify. This enhanced collaboration will focus on increasing revenue generation through heightened ticket sales and development efforts, boosting stadium attendance and elevating the fan experience.Athens, Ohio · Athens See the Story

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

Dallas, TX (May 13th, 2025) – Learfield, the leading media and technology company powering college athletics, announced today the significant expansion of the company’s Corporate Partnerships division to include another highly experienced sales executive from the professional sports industry. Allison Fillmore has joined Learfield’s Corporate Partnerships organization as Senior Vice President of Naming Rights. Fillmore’s […]Texas, United States · Texas Read Article

SportsBug & Learfield Deliver Ducks

• Last month we first reported that Learfield had partnered with SportsBug to introduce a first-of-its-kind, no-delay, play-by-play radio streaming experience for fans watching live sports in stadiums and arenas. Unlike traditional streaming, which can lag live action by 30 seconds to over a minute, SportsBug’s proprietary technology leverages 4G and 5G networks to deliver audio in under a second. Fans can now experience every play, as it happen…Eugene · Eugene See the Story

Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property

KNOXVILLE, Tenn. – Learfield, the exclusive multimedia rightsholder for the University of Tennessee Athletic Department, has announced the retirement of long-time Vol Network Vice President & General Manager, Steve Early, culminating a highly successful 34-year career at Tennessee. Brandon Parks, a 25-year Vol Network veteran and accomplished Learfield sales executive, will succeed Early as General Manager working alongside long-time Vol Network…Knoxville, Tennessee · Knoxville Read Article

Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts

PLANO, Texas – Learfield College Rodeo today announced a landmark partnership with Tecovas, marking a significant collaboration between the fast-growing Western brand and the collegiate rodeo community. As part of this partnership, Tecovas will serve as an official partner of Learfield College Rodeo and engage with fans through a series of digital activations. The agreement […]Plano, Texas · Plano Read Article

Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions

Conference alignment and additional executive leadership positions will help school partners transform their business Dallas, TX (April 24, 2025) – Learfield, the media and technology company powering college athletics, announced a strategic reorganization of its flagship Sports Properties division today, which will – for the first time in company history – align schools by conference, […]Dallas, Texas · Dallas Read Article

Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin

OHOW to continue as Official Healthcare Provider of the Panthers MILWAUKEE – Milwaukee Athletics and Orthopaedic Hospital of Wisconsin (OHOW) have agreed to a 3-year extension of their longstanding partnership through Milwaukee Panther Sports Properties, the locally-based team of Learfield – the media and technology company powering college athletics. OHOW has been a dedicated partner of […]Carolina Panthers · Milwaukee Read Article

Washington Athletics and Learfield Reimagine Long-Term Partnership

Washington will leverage Learfield’s innovative enterprise solutions to grow NIL opportunities, drive fan engagement, and generate revenue Seattle, WA (April 22, 2025) – Washington Athletics and Learfield’s Huskies Sports Properties announced a long-term partnership renewal, keeping the national leader in multimedia rights as the university’s exclusive rights partner through a multi-year agreement. Learfield has facilitated corporate and multime…Seattle · Seattle Read Article

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Top LEARFIELD News

USC Trojans Ink New Partnership That Will Have Massive NIL Implications - LAFB Network

ESPN includes 6 SEC Hoops programs in post-NBA Draft withdrawal Top 25

Alabama Athletics and Learfield Studios Announce the Return of The Bama Standard Presented by Gatorade for Second Season

Ohio University Athletics Expands Relationship with Learfield to Include Ticket Sales and Development Arm, Learfield Amplify - Ohio University

Learfield Announces the Addition of Professional Sports Leadership to Enhance Naming Rights, Premium Assets, and Corporate Sponsorship Offerings to School and Brand Partners

SportsBug & Learfield Deliver Ducks

Vol Network’s Early Announces Retirement; Parks Elevated to General Manager of Learfield Tennessee Property

Tecovas Partners with Learfield College Rodeo, Launches Brand Ambassador Campaign with Collegiate Rodeo Standouts

Learfield Announces Strategic Reorganization to its Sports Properties Division, Enhancing Revenue Generation, Consultative Services and NIL Solutions

Milwaukee Athletics Extends Partnership with Orthopaedic Hospital of Wisconsin

Washington Athletics and Learfield Reimagine Long-Term Partnership

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