US EditionUniversal Pictures Roars To Top Of NBA Finals Advertiser List
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Universal Pictures Roars To Top Of NBA Finals Advertiser List
NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by TV ad reach.At least in part, it's Universal utilizing its place as a future (starting with the 2025-26 season) NBA rights holder to make the most out of…
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