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Top themeasure.net News

Americans Sour on US Economy and Anxiety over Tariffs Remains the Chief Culprit
Jerome Powell · United States

Americans Sour on US Economy and Anxiety over Tariffs Remains the Chief Culprit

44% Center coverage: 25 sources
WASHINGTON (AP) — Americans’ view of the U.S. economy worsened in June, resuming a downward slide that had dragged consumer confidence to its lowest level since the COVID-19 pandemic five years ago. The Conference Board said Tuesday that its consumer confidence index slid to 93 in June, down 5.4 points from 98.4 last month, which represented a brief uptick. The regression surprised economists, who had expected a small uptick this month. In April…See the Story
Billboards across Canada thank fans for cheering on Oilers during Stanley Cup run
Edmonton Oilers · Edmonton

Billboards across Canada thank fans for cheering on Oilers during Stanley Cup run

100% Center coverage: 1 sources
The City of Edmonton’s tourism arm has paid for billboards in Canada’s six other National Hockey League cities to thank fans for supporting the Oilers during the team’s run to the Stanley Cup Final this month.See the Story
The Land of Boggs Takes Off
United States · United States

The Land of Boggs Takes Off

BuzzFeed’s The Land of Boggs short-form video show has been around since 2018, but has really hit its stride lately, as new data from Tubular Labs reveals.In May 2025, The Land of Boggs was the No. 11 media & entertainment channel on YouTube by unique U.S. viewers, finishing just ahead of better-known creators like Fox News, ABC News, Sesame Street and CNN. The Land of Boggs saw viewers grow by 42% month-over-month, while minutes watched balloon…Read Article

Theatrical Releases Bring Thunder With Finals Ads

This Week On The Measure: Universal Roars With NBA Finals AdsRestaurant Ads Break Through On CTV In MayWhy Data Should Be Labeled, Certified Like GasolineHopper Rides ‘Brain Rot’ To 3x Audience IncreaseOnline Shoppers Turn to Brand Websites For DealsThis Week’s Free Report: Hidden Trends, Big Moves — From Tubular LabsUniversal Roars With NBA Finals AdsUniversal Pictures accounted for the highest share of household TV ad impressions during the NB…NBARead Article

Why Truthset Just Launched the First Moody’s-Style Ratings for Data Quality

In the first interview from our Truth in Numbers series, Jon Watts, Managing Director of the Coalition for Innovative Media Measurement (CIMM), sits down with Scott McKinley, CEO at Truthset, to unpack a bold analogy: Why data quality should be labeled and certified like gasoline. From demography data to household graphs and IP accuracy, Truthset is pushing for a more transparent and effective data ecosystem.Jon Watts: What is Truthset’s Data Ra…Read Article

Universal Pictures Roars To Top Of NBA Finals Advertiser List

NBA Finals audiences this June saw quite a few ads for theatrical releases during games, as data from iSpot shows. Over the course of the seven-game series, theatrical release promos were the No. 2 ad category – only behind quick serve brands – and Universal Pictures was the No. 1 advertiser by TV ad reach.At least in part, it's Universal utilizing its place as a future (starting with the 2025-26 season) NBA rights holder to make the most out of…NBA · Universal CityRead Article

Restaurants Served Up 5 of May’s Top 10 CTV Ads by Breakthrough

In TV advertising, reach alone isn’t enough — even if an ad is seen by millions, its impact is limited if viewers don’t remember which brand it was for or what product it featured. Every month, market research firm MarketCast analyzes the CTV ads that made the strongest impact with audiences. The ranking, based on ad breakthrough — how well viewers remembered the ad and correctly linked it to the brand — highlights which advertisers are most eff…Read Article

Social Site Referrals Rank Lowest By Average Engaged Time, Pageviews

Internal site traffic not only accounts for the highest share of pageview referrals – according to a recent report shared by Chartbeat – but also the highest average pageviews per session. The report shows that for those referred internally, they're not only averaging 2.9 pageviews per session, but also over 70 seconds of time on-site.For social, those numbers are significantly lower, though: Just 1.4 pageviews per session (lowest of all referra…Read Article

Hopper Rides 'Brain Rot' To 3x Audience Increase

So-called “Italian Brain Rot” and other brain rot-related videos have found incredible popularity in recent months as the content finds a willing audience for its cast of strange AI characters and pseudo-Italian utterances. One YouTuber that’s been taking full advantage of the trend is Hopper, who puts their own spin on it by utilizing the characters with house-like background music. Hopper has found particular success with 25-to-34 year-olds, a…YouTube · United StatesRead Article

Metro by T-Mobile Addresses Inflation with No. 2 Most-Seen Wireless Ad

In an era marked by growing economic uncertainty, Metro by T-Mobile is leaning into the moment with a national TV ad that directly acknowledges rising prices. The spot uses a clever visual metaphor: Everyday consumer products floating away on balloons (another nod to inflation), symbolizing how prices seem to be drifting out of reach for many Americans. That’s followed up by messaging about Metro’s five-year price guarantee, plus the offer of a …Inflation · United StatesRead Article

Internal Traffic Now Accounting For 40% Of Pageview Referrals

The most important source of site traffic is actually from audiences already on your pages, as new research from Chartbeat highlights in its new report: Decoding Internal Traffic.Chartbeat data from 2025, derived from over 4,000 websites in 70 countries shows that internal traffic accounts for 40% of pageviews.Search refers the second-most pageviews, at around 25%, and the monthly average of pageviews from search is actually higher than the same…Read Article

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