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Top themeasure.net News

Denver Liquor Stores See Non-Alcoholic Beer Sales on the Rise

Denver Liquor Stores See Non-Alcoholic Beer Sales on the Rise

50% Center coverage: 4 sources

DENVER (KDVR) — The contents of your favorite store’s beer aisle are likely starting to change, thanks in part to shifting attitudes around alcohol consumption. A new study said non-alcoholic brews are now among the most popular in the world. Brighton man loses wife of 68 years, 4 pets, home in fire The International Wine and Spirits Record recently projected that this year, non-alcoholic beer will become the second largest beer category i…See the Story

Special Report: The CTV Playbook For B2B Marketers

Special Report: The CTV Playbook For B2B Marketers

Can connected TV finally deliver the kind of measurable impact B2B marketers have been waiting for?TVREV’s latest Special Report, The CTV Playbook for B2B Marketers, explores how connected TV is evolving into a precision tool for B2B strategy—where credibility is currency, awareness often takes a back seat, and the sales cycle is notoriously long.But that’s changing.In this report, you’ll find:📌 How iSpot’s latest advancements are helping prove…Read Article

Brand Equity Accounts for 52% of What Motivates Consumers to Purchase

While many factors play a role in what consumers buy, some are more important than others. As part of its annual Brand Fandom study, MarketCast analyzed 162 brands in 21 categories, focusing on the power of fandom to drive purchase decisions and its influence on bottom-line business health. The bottom line? Fandom truly matters: Nearly two-thirds of brands studied saw revenue rise and fall with brand fandom — where fandom grew, revenue increased…Read Article

How Booze Is Pouring It On TV

This Week On The Measure: Stella Artois Pours On Streaming AdsTariff Concerns Spurring Purchase DelaysLOL Network Using Movies To Compete With TVChewy Breaks Through On Linear42% Say Personal Relationships Trigger AngerMarketers Look For Awareness, Acquisition BalanceThis Week’s Free Report: Beverage Brands TV Transparency Report, From iSpotStella Artois Pours On Streaming AdsiSpot’s new beverage brand transparency report reveals key trends for …Relationships Read Article

Block Blast Video Cruises To A Billion TikTok Views In A Month

A short-format video gaining viral steam on TikTok is not necessarily news. The platform was built on the idea, after all. Despite that fact, though, sometimes a video gains so much steam that it demands more attention.So is the case with pomeranian-focused account PomKori, which has scored 1 billion views already on TikTok since April 26 – and for what's technically an ad for mobile game Block Blast.Kori had some existing popularity as a TikTok…Read Article

Rising Prices Prompt 42% of Consumers to Delay Non-Essential Purchases

Consumers are becoming increasingly intentional with their spending as economic pressures like inflation and tariffs continue to shape financial decisions. From delaying purchases to leveraging digital tools and loyalty programs, shoppers are actively seeking ways to stretch their budgets, as found by a recent study from Wunderkind. These shifts signal a broader trend toward more disciplined, value-driven behavior across all generations.The most…Inflation Read Article

Michelob Bubbles Up As NBA Playoffs' Top Advertiser (So Far)

As fans wait for the NBA Finals to start on June 5, it's worth a look at which advertisers were the playoffs' most-seen over the course of the first three (largely exciting) rounds. Data from iSpot shows the top brands by household TV ad impressions during the NBA Playoffs, and uncovers interesting stories around how various advertisers approached the games differently.Michelob was the most-seen advertiser of the playoffs so far, as the beer bra…NBA Finals · United States Read Article

42% of People Say Personal Relationships Trigger Anger the Most

What makes people angry can vary greatly depending on life stage and perspective. And although most people aren't experiencing anger regularly, it's a basic human emotion that's bound to come up from time to time. While some find their tempers flaring over personal matters, others are more stirred by societal issues. A recent survey from MX8 Labs found that when it comes to what triggers anger, personal relationships and rudeness/disrespect rank…Relationships Read Article

Kevin Hart’s LOL Network Turning Laughs Into Watch-Time

As consumer stresses seem to increase, they’re apt to turn to comforting and humorous programming as an escape, according to new Tubular Labs data. LOL Network – Kevin Hart’s YouTube comedy venture with Lionsgate that houses content from Hart and other comedians, as well as full movies – is helping drive up watch-time and demand on the channel. According to Tubular’s Audience Ratings: In April, LOL Network uploaded full movies like Good Burger a…Kevin Hart · United States Read Article

Marketers Planning More Value-Based Messaging In 2025

This Week On The Measure: 60% of Marketers Are Increasing Value-Based MessagingNutrafol Leads Supplement Streaming AdsExploding Kittens Blows Up On YouTubeWayfair Wins on CTV With +19% Ad BreakthroughWomen’s Sports Fans Want Better TV Tune-In InfoThis Week’s Free Report: U.S. Tariff Effect–Exclusive Marketer and Consumer Insights, from Wunderkind60% of Marketers Are Increasing Value-Based MessagingConsumers’ economic concerns are helping drive m…United States · United States Read Article

60% of Marketers Increasing Value-Based Messaging

With mounting price pressures fueling a shift in consumer expectations, many marketers are making strategic changes to their use of owned channels (email, text, websites). These channels have evolved beyond simple conversion tools: They now play a key role in reinforcing brand value, building trust and fostering long-term loyalty. Wunderkind’s latest study on the U.S. tariff effect reveals some of the top adjustments that marketers are making ri…United States · United States Read Article

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