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Top themeasure.net News

Taylor Swift

Taylor Swift’s ‘New Heights’ Appearance Briefly Topped Trump’s Joe Rogan Episode

50% Left coverage: 10 sources

Taylor Swift used an appearance on her boyfriend's podcast to reveal the album cover to her next record, “The Life of a Showgirl.”See the Story

Howard Stern · New York

Streamers Should Emphasize Work, Family & Caregiving Storytelling to Increase Growth

According to a recent study from New America and MarketCast, streaming platforms looking to attract and retain subscribers have a clear opportunity: Focus on authentic stories about work, family and caregiving. Currently, viewers don’t see any one platform as leading in this space — creating a prime chance for differentiation and growth. 65% of survey respondents say they are “likely” or “very likely” to subscribe or keep subscribing to a stream…Read Article

The Howard Stern Show's YouTube Decline Reveals Opportunities For Pivot

The Howard Stern Show may be coming to an end on SiriusXM. But that doesn't necessarily have to spell doom for the long-running program that pioneered current radio and podcast formats.Data from Tubular Labs sheds light on the show's recent social video decline, and how tweaks around YouTube strategy could make a big difference in whatever form the show takes next (if it does at all).Since last June, unique U.S. viewers for Stern’s YouTube page …United States · United States Read Article

The Ad Server Is Playing a Leading Role at Magnite

As more media becomes digital and more buying is done programmatically, the humble ad server is becoming the Swiss Army knife of ad tech.Data-driven buyers and sellers want a faster, more direct supply chain. Adding functionality to the ad server is the way Magnite is approaching the challenge.“It’s the backbone of our strategy,” Michael Laband, group senior VP for revenue at Magnite, told The Measure. “It’s completely built around the different…Los Angeles, California · Los Angeles Read Article

Five Below, Creators Owning Back-To-School TikTok Views

Increasingly, TikTok is becoming a significant focus for back-to-school conversations; especially on the brand front. Data from Tubular Labs shows that back-to-school videos have generated 754 million views on TikTok since July 1.Discount retail brand Five Below leads all creators there, with nearly 10% of all back-to-school TikTok video views in the U.S.By comparison, below had just under 11 million back-to-school video views on TikTok over the…TikTok · United States Read Article

Data Says That Overwhelmingly, Authenticity Matters

This Week On The Measure: Viewers Want More Authentic Stories About Work, FamilySocial Platforms Growing As Pageviews SourceInside The Engine Of Live SportsPfizer's 'Knock Out' Still 2025's Most Likeable AdRyan Trahan’s Road Trip Watch-Time Win'Bro-Busters' Missing The Movie Mark With WomenThis Week’s Free Report: U.S. Tariffs - Consumer Impact Survey Series, July, From WunderkindViewers Want More Authentic Stories About Work, FamilyA new study …Work · United States Read Article

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