US EditionUnexpected Collaborations, Authentic Marketing and Digital Discovery: The New Consumption Route at Shoptalk Europe 2025
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After an intense first day, full of disruptive ideas and strategic connections, the second day of Shoptalk Europe 2025 did not slow down. On the contrary: Barcelona offered the perfect scenario to continue exploring the future of retail, under a bright sun and pleasant heat — everything the trade needs to flourish. [...] The post Unexpected Collaborations, Authentic Marketing and Digital Discovery: The New Consumption Route at Shoptalk Europe 20…
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