UAE gets first homegrown ad exchange platform to combat advertising fraud

UAE gets first homegrown ad exchange platform to combat advertising fraud

The platform aims to significantly reduce ad fraud and boost the UAE’s profile with regards to anti-money laundering and digital crime prevention by invalid traffic (IVT).

Blockchain Firm Veraviews Launches Fraud-Focused UAE Ad Exchange - Coin Surges

Blockchain-powered advertising firm Veraviews has launched the UAE’s first domestically developed advertising exchange and supply-side platform. Veraviews SSP Targets UAE Ad Transparency The Dubai-based blockchain company Veraviews introduced the Ad Exchange and SSP under the United Arab Emirates (UAE) Ministry of Economy’s NextgenFDI initiative. The platform connects advertisers directly with UAE publishers to sell digital […] Read Entire Artic…