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Target Shifts Store Displays During Pride Month, Replacing Rainbow Flags with American Flags

  • In June 2025, Target displayed American patriotism in stores by emphasizing patriotic apparel and reducing Pride Month merchandise visibility across its 2,000 locations.
  • This shift followed two years of backlash and boycotts triggered by Target’s earlier prominent Pride collections and political pressure from the Trump administration and conservative activists.
  • Target continues to sell its full Pride collection online and in select stores with demonstrated demand, while many major brands, including Anheuser-Busch, have quietly reduced their Pride Month engagement.
  • On June 3, the activist group Gays Against Groomers highlighted a noticeable change in Target’s in-store decorations, pointing out that the usual Pride-themed displays featuring rainbow colors have been replaced this year with a collection emphasizing red, white, and blue.
  • This change illustrates a broader commercial and cultural retrenchment that reflects shifting political priorities and a cautious corporate approach amid a polarized social climate.
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American Thinker broke the news in on Thursday, June 5, 2025.
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