Target Shifts Store Displays During Pride Month, Replacing Rainbow Flags with American Flags
- In June 2025, Target displayed American patriotism in stores by emphasizing patriotic apparel and reducing Pride Month merchandise visibility across its 2,000 locations.
- This shift followed two years of backlash and boycotts triggered by Target’s earlier prominent Pride collections and political pressure from the Trump administration and conservative activists.
- Target continues to sell its full Pride collection online and in select stores with demonstrated demand, while many major brands, including Anheuser-Busch, have quietly reduced their Pride Month engagement.
- On June 3, the activist group Gays Against Groomers highlighted a noticeable change in Target’s in-store decorations, pointing out that the usual Pride-themed displays featuring rainbow colors have been replaced this year with a collection emphasizing red, white, and blue.
- This change illustrates a broader commercial and cultural retrenchment that reflects shifting political priorities and a cautious corporate approach amid a polarized social climate.
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Springfield Pride Parade annual 'You Ball' benefits LGBTQ+ youth
SPRINGFIELD, Mass. (WWLP) - As part of the 4th annual Springfield Pride Parade weekend a fundrasing gala is supporting and celebrating LGBTQ+ youth. The Pride Parade Committee's annual ''You Ball Fundraising Gala' took place at MGM Springfield. It gave people a chance to dress up in their best attire, enjoy live performances and auctions. All proceeds go towards the committee's 'Safe Space Program' which provides inclusive and welcoming spaces f…
Humbled 'Pride': Target, Apple, and Disney among companies scaling back annual LGBTQ sale-a-bration
Some things just go together: President Trump and Diet Coke. Tom Cruise and death-defying stunts. Target and Pride Month. Since launching its first campaign a decade ago, the big-box retailer has been one of the most eager participants in the annual weeks-long orgy of LGBTQ "representation," which finds free-spending, virtue-signaling brands sponsoring events, releasing collections of Pride-themed products, and festooning their logos with rainb…
Target stores look a little different this Pride Month - Washington Examiner
A biblical verse advises that pride comes before the fall. It appears Target might have heeded those words. It’s a brand new day at Target retail stores this June. Consumers will find each retail location a little different than in years past. Instead of being greeted with Pride Month merchandise upon entering Target locations, the retail giant has embraced good, old-fashioned patriotism this year. Where once the colors of the rainbow stood in p…


Target swaps out rainbow flags for Stars and Stripes as shoppers notice shift during Pride Month
Target has reportedly made adjustments to its store displays during Pride Month, opting to replace rainbow flags with American flags in certain locations. The decision has drawn attention from shoppers and prompted conversations about how the retailer is balancing the celebration of Pride with patriotic displays. Target has not yet provided a detailed explanation for the move.
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