US EditionNetflix & Ministry of Tourism Mark First-of-Its-Kind Collaboration to Promote Destinations Across India
Netflix and India's Ministry of Tourism will integrate over 100 cities into original storylines to boost cultural tourism and promote the Incredible India campaign globally.
- During a World Tourism Day 2025 seminar, the Ministry of Tourism and Netflix signed MoUs for a first-of-its-kind collaboration to showcase India’s cultural and geographic richness.
- The Ministry of Tourism and Netflix will identify ways to integrate travel destinations into Netflix India Originals, supporting the 'Incredible India' campaign and building local job ecosystems.
- On-Screen locations already range from the Andaman Islands to Punjab, and Netflix has filmed in over 100 cities across 23 states, marking the most extensive international footprint in India.
- The pact aims to turn streaming scenes into real-world travel, as MoUs with Atithi Foundation and leading OTAs will support research, innovation, capacity building and post-travel feedback.
- This marks Netflix's first tourism partnership in South Asia, with officials citing a 'Tourism and Sustainable Transformation' agenda and investments in infrastructure.
12 Articles
12 Articles
Netflix and Ministry of Tourism Mark Maiden Collaboration To Showcase India’s Cultural Richness to Global Audiences (Watch Video) | 📺 LatestLY
Ministry of Tourism (MoT) and streaming giant Netflix have joined hands to showcase and promote the depth and breadth of Incredible India. Speaking on the partnership, Ms V. Vidyavathi, Secretary, Ministry of Tourism, said in a statement: 'This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity.' 📺 Netflix and Ministry of Tourism Mark Maiden Collaboration To Showcase India’s Cultural …
Netflix & Ministry of Tourism mark first-of-its-kind collaboration to promote destinations across India
Speaking on the partnership, Ms V. Vidyavathi, Secretary, Ministry of Tourism said: “This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity. ”
Netflix & MoT ink deal to promote destinations across India - TravelBiz Monitor: India travel news, travel trends, tourism
Netflix and the Ministry of Tourism (MoT) have come together to reimagine how audiences discover India. This partnership combines Netflix’s storytelling power with the Ministry’s vision to showcase and promote the depth and breadth of Incredible India. As part of the collaboration, Netflix and MoT will work together to identify how travel destinations can be meaningfully integrated into Netflix India’s original storylines, ensuring creative alig…
Netflix and Ministry of Tourism Team Up to Showcase India’s Stunning Landscapes on Global Streaming Platforms - CineTalkers
Netflix has joined hands with India’s Ministry of Tourism in a groundbreaking partnership to bring the country’s rich cultural heritage and breathtaking travel destinations to viewers worldwide. This collaboration aims to seamlessly integrate India’s diverse locales into Netflix’s original content, turning streaming screens into inspiring windows that encourage real-world exploration. At the core of this initiative is a shared vision to blend st…
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