US EditionTourism as a Soft Power Tool... How Kenya Is Winning Global Influence One Visitor at a Time
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Tourism as a Soft Power Tool... How Kenya Is Winning Global Influence One Visitor at a Time
With its unique blend of culture, wildlife, athletic talent, and natural beauty, Kenya is transforming tourism into a powerful soft power tool on the global stage. Unlike hard power—where nations exert influence through economic or military strength—soft power attracts through values, culture, and appeal. Kenya is indeed doing just that. From marathon podiums in New York and Berlin and other Abbott marathons to the breathtaking wildebeest migrat…
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