After Third Postponement, Media Buyers Don’t Believe TikTok Is Going to Be Banned

The Big Number: 3

President Donald Trump signed an executive order Thursday giving the popular social media app TikTok an additional 90 days to find a new owner or face a ban in the United States. It was the app’s third reprieve this year.

After third postponement, media buyers don’t believe TikTok is going to be banned

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

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