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Advertising · IrvineAI’s impact on the digital advertising ecosystem continues to be a significant story in 2026, and adtech firm Viant hopes to capitalize on this trend with its new product Outcomes.See the Story
Viant Raises Its Bet on AI as Digital Advertising Becomes More Fragmented
67% Center coverage: 3 sources
Artificial Intelligence(Graphic by The Desk) IAB Tech Lab on Tuesday released an Agentic Roadmap that outlines how the digital advertising industry can scale agentic buying and selling by extending existing technical standards with new protocols, rather than rebuilding the market’s core infrastructure. The roadmap is designed to support secure and interoperable agentic execution across digital advertising while preserving the foundational languages and frameworks alre…See the Story
IAB Tech Lab unveils agentic roadmap to scale AI-driven advertising
100% Center coverage: 1 sources
