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iKala's Kolr Unveils Major Product Update: Integrating Global Threads Data and Sparking a Social Media Craze with AI Personality Quizzes

  • Meta CEO Mark Zuckerberg announced on Tuesday that Threads will begin testing a separate direct messaging inbox in select countries.
  • Threads launched in July 2023 as a Twitter competitor and initially relied on Instagram DMs, but user demand prompted Meta to develop an independent messaging system.
  • The testing will start this week in Hong Kong, Thailand, and Argentina, offering one-on-one chats only and excluding group messaging or encryption features.
  • Threads has over 350 million monthly active users, and Mark Zuckerberg stated the DM rollout aims to attract more users and will expand soon beyond initial markets.
  • This move marks Meta’s effort to enhance Threads’ standalone identity amid competition from platforms like X, which already offer advanced messaging features.
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Meta Platforms is making strategic moves to stay competitive in the social media game. According to the original report, the company announced, led by Mark Zuckerberg, that its Threads app will include a direct messaging feature. Although it will initially only be available in select markets such as Hong Kong and Thailand, this update is part of an effort to improve connectivity among users.Threads is preparing to compete with X and more Launche…

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TechCrunch broke the news in United States on Tuesday, June 10, 2025.
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