Nespresso Teams with The Weeknd to Reach Younger Audiences - Brand Innovators

Nespresso teams with The Weeknd to reach younger audiences - Brand Innovators

In a bid to broaden its appeal, Nespresso has struck a partnership with music artist The Weeknd to launch a new line of coffee, just as the company is switching its longtime advertising agency.  The new brew, the “Samra Origins” collection (so named after The Weeknd’s mother), pays homage to The Weeknd’s Ethiopian roots and the tradition of coffee in his family’s culture.  Earlier this week, Nespresso awarded creative duties on its global advert…

The Weeknd’s Next Masterpiece Isn’t an Album — It’s Coffee - SWAGGER Magazine

Brewed Brilliance: The Weeknd and Nespresso Brew a Ritual Worth Savoring There’s a certain kind of alchemy that happens when two visionaries collide—especially when one happens to be a global… The post The Weeknd’s Next Masterpiece Isn’t an Album — It’s Coffee appeared first on SWAGGER Magazine.