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Top Brand-innovators.com News

KFC Launches Nationwide 'Comeback' with Free Chicken Offer
Apps · United States

KFC Launches Nationwide 'Comeback' with Free Chicken Offer

80% Center coverage: 35 sources
(KTLA) – If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move to win back customers. “By listening to our customers and addressing their feedback, we’ll reclaim our rightful place in the fried chicken game we started,” said Catherine Tan-Gillespie, president of KFC U.S. The campaign features a revamped marketing s…See the Story
Julie Bowen Teases Additional 'Happy Gilmore 2' Cameos on 'Tonight'
Adam Sandler · United States

Julie Bowen Teases Additional 'Happy Gilmore 2' Cameos on 'Tonight'

75% Center coverage: 4 sources
"Modern Family" actress Julie Bowen hinted at unannounced celebrity cameos in the "Happy Gilmore" sequel when she stopped by "Jimmy Kimmel Live!" on Tuesday.See the Story
NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever
NBCUniversal

NBCU Closes Record-Breaking Upfront With 'Highest Ad Sales Volume' Ever

67% Center coverage: 3 sources
NBCU is the first major publisher to cross the upfront finish line, with record ad sales commitments.See the Story

Grocery E-Commerce Sales Jump Nearly 30% in June

100% Center coverage: 1 sources
Delivery, pickup and ship-to-home all reported year-over-year sales gains of at least 25% as Walmart continues to threaten supermarkets, Brick Meets Click found.Walmart · United StatesSee the Story

CMO of the Week: Vuori's Karen Riley-Grant - Brand Innovators

When seasoned brand marketer Karen Riley-Grant was offered the opportunity to join the growing athleisure brand Vuori last year as chief marketing officer, she was excited by the opportunity to build a lasting brand. “It was a perfect opportunity to take my experience that I’ve had in other roles and be part of creating something new,” says Riley-Grant, “and work alongside the founder to bring his vision and values to life and amplify them in a …Encinitas · EncinitasRead Article

Taco Bell and Bad Birdie Launch Invitational to Empower the Next Generation of Golf

Breaking Boundaries on the Fairway Taco Bell and Bad Birdie have teamed up to deliver something wildly different to the golf world—a fresh, energetic twist on the traditional sport that… The post Taco Bell and Bad Birdie Launch Invitational to Empower the Next Generation of Golf appeared first on stupidDOPETaco Bell · ChandlerSee the Story

Powerade pushes new Xtra Sour line for summer - Brand Innovators

Coca-Cola’s sports drink brand Powerade is launching its latest flavor, Powerade Xtra Sour, with a challenge to TikTok creators to showcase the brand and their “XTRA summer selves” for a chance for payment and to be showcased across the brand’s social platforms.  The brand will also have supporting creator content from brand partners Jesser and Insane Shayne. The challenge will begin on July 14 with a challenge to create the content showcasing t…Influencers · United StatesRead Article

Purpose-Driven CMO Dara Treseder Transforms Autodesk's Brand Strategy

100% Center coverage: 1 sources
Thinking beyond B2B and B2C to break through traditional marketing silos.Housing · San FranciscoSee the Story

Amazon goes all out with A’Maison Port at Cannes Lions - Brand Innovators

Amazon returned to the Cannes Port during the Cannes Lions this year, with a bigger and better activation that brings its digital businesses to life in the physical form. A’Maison, as the brand calls it, began four years ago when they decided to build out a space and could only find an empty parking lot to the left of the Palais. “It was a bit of a risk when we started. But we decided we’re customer obsessed at Amazon and we wanted a place that …Amazon · CannesRead Article

Coca-Cola disrupts “How We Do Things” with AI - Brand Innovators

Artificial intelligence is opening opportunities for marketers to take risks they had not been able to take on before, but it remains a tool of creativity, not a replacement. AI is not going to replace “HI”—human ingenuity—but “I can imagine down the road, the life of a brand manager is going to be completely different,” said Javier Meza, president, marketing & Europe, CMO of The Coca-Cola Co.  Speaking at fireside chat during the Marketing Lead…Artificial Intelligence · AtlantaRead Article

e.l.f. takes on the sun to raise awareness of SPF protection - Brand Innovators

Beauty brand e.l.f. Is taking on the biggest target in our celestial neighborhood, the sun, in a comedy roast to promote its e.l.f. Skin’s Suntouchable line of sunscreens.  The company special, which will run on YouTube this weekend, takes the form of a celebrity roast in which comedians, including Andrea Jun, Rudnitsky and Heidi N’ Closet, make fun of the star that gives the planet life.  Though humorous, the special is meant to highlight the d…Madrid, Spain · MadridSee the Story

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