US EditionThe Upside of Down and Why Negative Ads Can Be Positive
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The Upside of Down and Why Negative Ads Can Be Positive
It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more effectively, writes Sarah Walsh. Not to be negative but…I’m getting kind of sick of feedback about negativity. One of the most common pieces of feedback we receive on ideas (and it seems to me to be increasing over time) is “it feels a bit negative”. What clients are referring to here is any idea that pain…
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