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In total, 117 have been published by adworld.ie which Ground News has aggregated in the past 3 months.

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Top adworld.ie News

Explained: Why GroupM Is Now WPP Media and What It Means for Marketers

Artificial Intelligence

Explained: Why GroupM Is Now WPP Media and What It Means for Marketers

New Delhi: When Sir Martin Sorrell created GroupM in 2003, the problem advertisers paid to solve was simple: get me the lowest TV spot and full-page rate. Scale drove price, and the job was to aggregate budgets across Mindshare, Wavemaker, EssenceMediacom and others so WPP could strong-arm broadcasters and publishers. Twenty-two years later, that advantage has thinned: auctions are biddable, addressable inventory is fragmented, and the power has…See the Story

Fastweb+Vodafone launch sovereign AI services for businesses, government - Mobile Europe

Fastweb+Vodafone launch sovereign AI services for businesses, government - Mobile Europe

The FastwebAI Suite is based on MIIA (Modello Italiano di Intelligenza Artificiale), an Italian-native LLM developed and trained by Fastweb Fastweb+Vodafone has launch of FastwebAI Suite, a platform of GenAI-based services and tools dedicated to businesses and government. The operator said it is the first Italian telco to introduce sovereign AI-based solutions. The FastwebAI Suite consists of end-to-end solutions located in Italy and an AI platf…See the Story

Academic and Broadcaster Alex Gibson Celebrates 25 Years of The Persuaders

Dublin, Ireland · Dublin

Academic and Broadcaster Alex Gibson Celebrates 25 Years of The Persuaders

A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25th anniversary. Hosted by Alex Gibson, the show is broadcast live every Friday on Dublin City FM at noon, with clips of it available as a podcast soon after. A well-known figure within the wider academic, marketing and tech industry, Gibson is Head of Digital Marketing at the School of Marketing and Entrepreneurship, TU Dublin. …Read Article

Boys+Girls Tap into PhoneWatch Phobia in Latest Campaign for Alarm Provider

PhoneWatch, Ireland’s leading provider of monitored home security systems, has launched the next iteration in its marketing campaign that dramatizes the effectiveness of its products from the burglar’s perspective. The campaign was created by Boys+Girls. The previous execution, ‘Burglar Bootcamp’, earned a Bronze Effie Award in 2025 and was responsible for driving ignificant sales growth. Statistics show households with PhoneWatch alarms are fou…Ireland · Ireland Read Article

Boys + Girls Launches Multi-Channel Campaign to Announce that Three is now One

Boys+Girls has rolled out a new campaign for mobile phone operator Three that draws from Opensignal research that ranks it as the No 1 network in the Irish market in terms of 5G experience, coverage, consistency and overall experience. Opensignal is the leading global provider of independent insights into consumers’ connectivity experiences and choice of carrier. To mark its success, Boys+Girls created a simple but bold campaign called “Three is…Dublin, Ireland · Dublin Read Article

Opportunities Abound for Irish Media Owners

While the latest digital ad spend report from IAB Ireland shows that companies like Meta and Google continue to maintain a stranglehold on the digital advertising market, there are still opportunities for local media owners, writes Colm Sherwin. Two weeks ago, the annual IAB Ireland Ad Spend report was published, offering fresh insights into the evolution of Ireland’s digital advertising landscape. One of the standout findings was that the mark…Google · Ireland Read Article

Irish Times Partners With Electric Ireland to Find Ireland’s Greenest Places

John Urch (dentsu Ireland), Rosita Boland (The Irish Times), Dave Hendrick (The Irish Times), Lisa Browne (Electric Ireland), Eamon Ryan (Former Green Party Leader and Minister For The Environment, Climate, Communications and Transport), Mary Minihan ( The Irish Times), Paul Kelly (The Irish Times), Gavin McAuliffe (The Irish Times) The Media Solutions team at The Irish Times Group has teamed up with dentsu Ireland and Electric Ireland to launch…Ireland · Ireland Read Article

Where is All My AI Traffic?

Although it’s still early days, Open AI’s ChatGPT has the potential to become your brand’s next big acquisition channel, writes Brendan Almack. Global ad investment has more than doubled over the past decade, with Alphabet, Meta, and Amazon accounting for more than 70% of that incremental investment. Between them, they are expected to collectively gobble up more than half the global ad market by 2028. A phenomenal achievement. Their success as a…Dublin, Ireland · Dublin Read Article

Out \ Look: Dunnes Stores’ Contextual Summer

Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home Summer is (apparently) here and, as marketers know, the weather is one of the biggest factors that influence the decisions we make every day. It is one of the largest influences in our daily lives – it affects our mood, impacts how we dress, where to go, what to eat and even changes our buying habits. Tapping into the zeitgeist, Dunnes Stores latest summer OOH…Ireland · Ireland Read Article

The Upside of Down and Why Negative Ads Can Be Positive

It’s only natural that brand owners want to see their brand dripping with positivity but there are times when some negativity also works more effectively, writes Sarah Walsh. Not to be negative but…I’m getting kind of sick of feedback about negativity. One of the most common pieces of feedback we receive on ideas (and it seems to me to be increasing over time) is “it feels a bit negative”. What clients are referring to here is any idea that pain…Ireland · Ireland Read Article

It’s All About the Extras for Apache Pizza’s New Campaign from Javelin

Javelin has created its first campaign for the nationwide Apache Pizza since winning the account earlier in the year. The campaign is running across BVOD, OOH, Social & Digital and is part of the chain’s ‘We Love Extra’ platform. According to the agency, “there’s a lot that is truly ‘extra’ about the Apache brand; constant very tasty product innovation, incredible value, and a big physical footprint close to their customers all over Ireland.” “J…Ireland · Ireland Read Article

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