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Artificial IntelligenceNew Delhi: When Sir Martin Sorrell created GroupM in 2003, the problem advertisers paid to solve was simple: get me the lowest TV spot and full-page rate. Scale drove price, and the job was to aggregate budgets across Mindshare, Wavemaker, EssenceMediacom and others so WPP could strong-arm broadcasters and publishers. Twenty-two years later, that advantage has thinned: auctions are biddable, addressable inventory is fragmented, and the power has…See the Story
Explained: Why GroupM Is Now WPP Media and What It Means for Marketers

Fastweb+Vodafone launch sovereign AI services for businesses, government - Mobile Europe

Dublin, Ireland · DublinA little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25th anniversary. Hosted by Alex Gibson, the show is broadcast live every Friday on Dublin City FM at noon, with clips of it available as a podcast soon after. A well-known figure within the wider academic, marketing and tech industry, Gibson is Head of Digital Marketing at the School of Marketing and Entrepreneurship, TU Dublin. …Read Article