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PodcastPodcasts are the new ‘appointment to listen’ with rapidly growing and engaged audiences tuning in to the vast digital audio treasure trove that is out there. For brands, podcasts can provide valuable opportunity to become part of the conversation, writes Ruth Fitzsimons, director of digital with Bauer Media Audio Ireland. Saturday night TV used to be the holy grail of marketeers offering guaranteed reach, creative excellence, cultural relevance …See the Story

