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Top adworld.ie News

Police warning after three people arrested for drink driving in 12 hours

Police warning after three people arrested for drink driving in 12 hours

100% Center coverage: 2 sources
Two of the arrests were made before 1pmSee the Story
Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover
Public Transport · Cannes

Retail media hits maturation curve, eyeing brand budgets with full-funnel makeover

100% Center coverage: 1 sources
Retail media networks are flexing full-funnel ambitions, striking ad tech deals and off-site partnerships to win brand dollars.See the Story
Toyota Announces Deal with Camogie Association and GAA/GPA
GAA · Dublin

Toyota Announces Deal with Camogie Association and GAA/GPA

Toyota Ireland has announced a new three-year partnership with The Camogie Association and GAA/GPA. The deal will see Toyota become the official car partner to all three organisations. As part of the partnership, Dublin camogie captain Aisling Maher and Galway footballer John Maher have been named as official Toyota ambassadors. They will drive the Toyota C-HR Hybrid, which uses cutting-edge hybrid technology to reduced carbon emissions. Steve T…See the Story

PR Sector Now Worth €1.9bn to the Irish Economy

Ireland’s public relations and communications sector now contributes €1.9 billion per year to the economy. The figure represents a 60% jump since 2019 when the industry was estimated to be worth €1.2bn, according to the PRII Census 2025, published by the Public Relations Institute of Ireland (PRII). Conducted in partnership with Amárach Research, the triennial PRII census provides the most comprehensive analysis to date of the size, shape, and d…Economy · IrelandSee the Story

Core Partners With JustEat for Pride Campaign

For the second year running, Just Eat is backing Pride with a bold, inclusive campaign developed by Core. Building on the momentum of last year’s initiative, Just Eat once again invites everyone to come out for Pride – this year with even more music, art, and impact. As part of Pride 2025, Just Eat will host a live event at The Grand Social on June 29, featuring the Pillow Queens, with acclaimed artist SOAK as the support act. All proceeds from …York, United Kingdom · YorkSee the Story

Humour and Fun Make a Comeback According to Q3 of The Interesting Index

In this wave of The Interesting Index, emotions run high, one brand nabs two top spots and animals steal the show, writes Sarah Walsh, strategy director, The Public House. The Interesting Index is a quarterly research project designed to understand what advertising people in Ireland remember and why. This quarter’s most remembered ads are: Aldi Good Food. Good Mood Tesco Can’t Argue with That Flogas: Gas Man Lotto It Could Be You Lidl We Care B…Ireland · IrelandRead Article

Jane McDaid’s Week in Cannes

Cannes · CannesRead Article

Fáilte Ireland & RTÉ Weather Harness Programmatic OOH for New Campaign

Out of Home (OOH) agency Posterplan, has partnered with Mindshare and Fáilte Ireland to roll out a new campaign that taps into one of Ireland’s most enduring obsessions, the weather. As the official sponsor of RTÉ Weather, Fáilte Ireland is harnessing the precisions of programmatic OOH via Posterplans DSP Optimise to deliver timely, contextually relevant messages to audiences during peak commuter windows. Running throughout the summer, the campa…Ireland · IrelandRead Article

Connelly Partners Appoints Jimmy Murphy as Deputy Managing Director

Advertising agency Connelly Partners has appointed Jimmy Murphy as Deputy Managing Director. The company said in a statement: "Jimmy brings over 25 years of industry experience to this new role. "Alongside Managing Director Vaunnie McDermott, Jimmy will play a key part in continuing the strong recent growth of Connelly Partners in Ireland." Mr Murphy has previously worked at Publicis Dublin and The Hive, where he held shareholding directorships.…Dublin, Ireland · DublinSee the Story

Sprite’s Heat-Activated Digital Billboards Suggest a Future Spot for OOH in the Media Mix

100% Center coverage: 1 sources
As more ad dollars become digital dollars, brands are changing how they use more traditional marketing methods. Marketers at Coca-Cola’s Sprite have been relying on digital out-of-home (DOOH) to cut through the summer heat, for example. Alongside paid social activations on Meta, as well as online video and digital display units, the brand is running digital out-of-home (DOOH) work triggered by rising local temperatures. If the thermometer in Rom…Dublin, Ireland · DublinSee the Story

Heineken Rolls Out New Brand Platform & Campaign for Orchard Thieves

Ten years after launching Orchard Thieves on the Irish market, Heineken Ireland has rolled out a new brand platform for what has now become the leading draught cider in the on-trade. Called “Be More Fox”, the brand strategy, creative, social and PR were created by Thinkhouse with dentsu’s Red Star is handling media strategy and buying. As part of the launch, a teaser campaign took place across OOH and DOOH, asking “Are You More Fox?” with the ma…Dublin, Ireland · DublinRead Article

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