US EditionThe Trade Desk’s Jeff Daniel: Is it Time to Redefine Programmatic? – Beet.TV
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The Trade Desk’s Jeff Daniel: Is it Time to Redefine Programmatic? – Beet.TV
In promoting its concept of the open internet’s benefits for advertisers, publishers, and consumers against perceptions of “walled gardens,” The Trade Desk is all about positioning itself as a challenger of programmatic’s traditional boundaries. Lately, the company has been lightly blurring the lines around its core identity as a demand-side platform. Jeff Daniel, GM of Retail Data Partnerships at The Trade Desk, in a conversation with Beet.T…
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