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Cannes · CannesCANNES – Retail media was a hot topic at the Cannes Lions International Festival of Creativity, with experts from top brands and agencies discussing its growing importance and potential for innovation. Among the highlights, Jon Watts, managing director of the Coalition for Innovative Media Measurement, moderated a panel featuring leaders in retail media, including Joe Maceda from Mindshare, Sean Ransenberg from HEB Retail Media Network, Jen Jens…See the Story
Retail Media Leaders from Criteo, Best Buy, Mindshare and HEB Share Insights on Innovation – Beet.TV
Artificial Intelligence · CannesCANNES – What happens when an AI identifies a perfect customer persona that doesn’t actually exist? While AI models can optimize campaigns with breathtaking speed and efficiency, some theories suggest this could make knowing a real person’s identity less critical. For Brian Silver, EVP of marketing solutions at TransUnion, that creates a need for a “validation path” to connect AI-generated insights back to a real, flesh-and-blood consumer. The n…Read Article
TransUnion’s Brian Silver: AI Will Need a ‘Validation Path’ to Real Consumers – Beet.TV
Artificial Intelligence · United StatesCANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels AI to provide “one view, one vision, one voice,” to “ubiquitously address and find their consumers in the bes…Read Article
