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In total, 34 have been published by Beet.TV - The Root to the Media Revolution which Ground News has aggregated in the past 3 months.

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Top Beet.TV - The Root to the Media Revolution News

GMs Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads Beet.TV #VideoContent #VideoGraphy #VideoMarketingTips #Branding #ContentMarketing

GMs Reed Sees CTV Enable Fine-Grained Targeting of Auto Ads Beet.TV #VideoContent #VideoGraphy #VideoMarketingTips #Branding #ContentMarketing

ORLANDO, Fl – Auto makers have long used TV as a key advertising channel. So, in the new era of internet-connected TV changing, are car manufacturers changing gear? In this video interview with Beet.TV at the ANA’s Masters of Marketing conference, Shenan Reed, Global Chief Media Officer of automotive brand General Motors, explained the benefits of connected TV (CTV). “The beauty of CTV is it often allows us to actually pick across the different……See the Story

Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertisings Paul Farrow Beet.TV #OnlineMarketing #DigitalMarketing

Ad Personalization Remains Key Goal Amid Privacy Worries: Microsoft Advertisings Paul Farrow Beet.TV #OnlineMarketing #DigitalMarketing

Consumers say they like seeing ads that are tailored to their needs, but they also don’t like the idea that they’re being spied upon as they spend time with media. Technology giants have worked to solve this issue, including Microsoft Advertising with its Ad Selection API that seeks to help advertising work better both for consumers and brands. API stands for application programming interface, an industry term to describe a set of rules and prot…See the Story

AI Helps Brands to Measure Inclusivity of Advertising: Alltolds Morgan Gregory Beet.TV #WomenEmpowerment #WomenInBusiness #Blacklivesmatter

Artificial Intelligence · Orlando

AI Helps Brands to Measure Inclusivity of Advertising: Alltolds Morgan Gregory Beet.TV #WomenEmpowerment #WomenInBusiness #Blacklivesmatter

ORLANDO – A variety of studies have shown that consumers tend to feel more favorable about brands whose advertising shows accurate depictions of people irrespective of identity group. New technology can help brands to determine whether their ads are aligned with their diversity and inclusion principles. “The representations of people that we see in the media that we consume every day is very important and it also is really great for business,” M…See the Story

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