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Top Beet.TV - The Root to the Media Revolution News

John Lewis Partnership Adds Offsite Capabilities To Retail Media Network
John Lewis · London

John Lewis Partnership Adds Offsite Capabilities To Retail Media Network

The John Lewis Partnership (JLP) has advanced its retail media offer, with brands working with its John Lewis and Waitrose chains now able to access offsite media capabilities. The move means brands will be able to activate advertising campaigns across (more…) The post John Lewis Partnership Adds Offsite Capabilities To Retail Media Network appeared first on KamCity.See the Story
From the Riviera to the Berkshires: Beets on a Roll – Beet.TV
United Airlines · Louisiana

From the Riviera to the Berkshires: Beets on a Roll – Beet.TV

From a bon voyage party with United Airlines at Newark International to our eye-catching Beet Art installation surrounding La Palais, to our sunset beach party at Yahoo Beach – our Cannes 2025 was unforgettable. But beyond the buzz, we were deeply productive: Beet.TV captured 16 hours of original programming and produced 75 video segments. We documented the industry at a moment of dynamic change. You can find our videos published so far here. Mu…Read Article
PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners – Beet.TV
Cannes · Cannes

PMG Unveils Alli Marketplace With Expanding Roster of Media and Martech Partners – Beet.TV

CANNES – PMG recently unveiled its Alli Marketplace, a new app exchange designed to simplify how marketers access and activate emerging technologies, as highlighted in video interviews recorded by Beet.TV during a launch party at the Cannes Lions International Festival of Creativity. “Alli for us represents the opportunity to be able to build structured data for clients, and once we have that information and the reality and truth of that informa…Read Article

To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions – Beet.TV

CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the impressions likely to perform from the swathes of those that will not, a process often clouded by dozens of competing variables. So, what if that decision could be informed by a decade of historical performance data? An emerging appr…Artificial Intelligence · CannesRead Article

Quan Media’s Brian Rappaport on Out of Home: Don’t Call Call It a Comeback – Beet.TV

CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an  Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian Rappaport, founder and CEO of Quan Media Group. Noting that OOH actually posted 16 consecutive quarters of growth, he reject…Los Angeles, California · Los AngelesRead Article

‘We’re at the Center of Pop Culture,’ and a Gateway to Gen Z: Fandom’s Jeremy Steinberg – Beet.TV

CANNES — In a media landscape flooded with fleeting trends and fragmented audiences, Fandom’s Chief Revenue Officer Jeremy Steinberg says the wiki platform offers something marketers crave: direct access to the heart of pop culture, and to elusive Gen Z audiences. “Fandom can help marketers get to the center of pop culture, because we are the center of pop culture,” Steinberg told Beet.TV contributor David Kaplan at the Cannes Lions Internationa…Cannes · CannesRead Article

Best Buy Touts Data, New Marketplace and CNet Partnership to Lure Advertisers – Beet.TV

CANNES – Best Buy is betting on its deep customer relationships, high-quality data and expanding partnerships to grow its retail media business, said Jen Jensen, vice president of agency partnerships at the electronics chain. She outlined how the retailer is leveraging its direct consumer connection, including a striking 93% customer identification rate, to deliver value to advertisers, in this interview with Dave Kersey, L’Oréal’s head of media…Cannes · CannesRead Article

Retail Media Is ‘Third Wave’ of Precision Advertising: Jivox CEO Diaz Nesamoney – Beet.TV

CANNES – Nearly a decade after helping pioneer dynamic creative in advertising, Diaz Nesamoney, founder and chief executive of Jivox, says retail media is redefining the industry, and his company is evolving to meet the moment. Speaking with Beet.TV’s Andy Plesser at the Cannes Lions Festival of Creativity, Nesamoney reflected on how far the space has come since their first conversation at the same event in 2016. “The last couple of years have g…Cannes · CannesRead Article

AI Needs an Anchor: Publicis’ Serrano on Connected Identity – Beet.TV

CANNES — Without a firm tether to reality, AI models risk “hallucination,” producing outputs that are plausible but ultimately unhelpful for marketers seeking concrete results. The challenge is to connect sprawling data points to deterministic truths, ensuring that massive computational power translates into measurable business outcomes. That requires an anchor, according to Carla Serrano, chief strategy officer, Publicis Groupe. In a video inte…Artificial Intelligence · CannesRead Article

NBCU’s Murphy: Live TV Is the Antidote to an ‘Isolated’ World – Beet.TV

CANNES — In an age where digital platforms promise unprecedented connection, many people are feeling more st year or two.” Live events offer a starkly different value proposition, according to Maureen Murphy, EVP, client partnerships, NBCUniversal, suggesting that live programming acts as a powerful counter-current to the isolating effects of algorithmically-curated content feeds. This focus on live content, which NBCU says constitutes 70% of it…Journalism · New YorkSee the Story

Instacart Demands a Return on Premium Video, Just Like Search – Beet.TV

CANNES — For many brands, premium video advertising occupies a specific role in the marketing mix, one focused on broad reach and the high art of storytelling. But for a performance-focused brand born in the digital age, that traditional separation is becoming obsolete — even the most cinematic, top-of-funnel video creative must be held accountable for driving tangible business outcomes. Now every channel, including premium video, must prove its…Instacart · CannesRead Article

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