Don't Just Read the News, Understand It.
Published loading...Updated

The State Of E-Commerce Personalization In 2025: Where Brands Are Succeeding, Falling Short, And How AI Is Shaping The Future

Summary by Martech Zone
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This article examines the current s…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Martech Zone broke the news in on Monday, June 23, 2025.
Sources are mostly out of (0)