The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?

Social snapshot: Platforms back creators and brands need to catch up Immediate Future

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences The post Social snapshot: Platforms back creators and brands need to catch up first appeared on Immediate Future.

The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?

For the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.