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Jellyfish · New YorkJellyfish, the integrated global digital marketing company within The Brandtech Group, has won a Silver Lion in the Social & Creator category for its work on the Severance S2 Integrated Campaign, the critically acclaimed Apple TV+ series. Rooted in social, the campaign brought the severed world of Severance into its own, blending lore-rich social creator content with Lumon-style workplace memes to reignite fan passion and attract new audiences. …See the Story
Jellyfish Wins at Cannes Lions 2025 for Apple’s Severance S2 Integrated Campaign in Social & Creator Lions

TikTok · United KingdomTikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in The post TikTok livestream features. first appeared on Immediate Future.Read Article
TikTok livestream features. Immediate Future

United Kingdom · United KingdomFor the past two decades, YouTube, and large social media platforms like it have been at the center of the creator economy. But many creators have learned that building a business on top of a platform you don't own or control comes with downsides. As a result, after two decades of platform dependency, several large creators have started experimenting with more direct-to-consumer (D2C/DTC) outlets for their content.See the Story
The Next 20 Years: What Role Will Large Social Platforms like YouTube Play in the Future of the Creator Economy?
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