US EditionThe Head of Electric Car Development in Toyota Makes It Clear: “Now We’re on the Premium Side” - Hybrids and Electrics
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Toyota, little by little, is entering the market for electric vehicles. The company has historically been quite reluctant to have a complete range formed by these 'zero emissions' models in Europe. Rather, its bet is focused in terms of the so-called 'Multi option', which includes all kinds of mechanics; from pure thermals, to hydrogen models, to also its famous hybrids or 100% electric. This has led the firm to want to grow, precisely, in the e…
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