Trade Me to Buy 50% of Stuff Digital

Trade Me to buy 50% of Stuff Digital

Under the agreement, Stuff's property section will become Trade Me Property branded.

The Fold: Trade Me buys 50% of Stuff Digital

What? And why?

Trade Me takes a half share in Stuff Digital - NZ Autocar

Trade Me has announced it is taking a 50 per cent stake in Stuff Digital Ltd, the business behind stuff.co.nz, New Zealand’s most visited news website.The deal unites two of the country’s biggest digital platforms. Trade Me is the leading site for property, motors, jobs and general classifieds. Meantime Stuff commands the largest online news audience in Aotearoa. Stuff’s newspaper brands are not included in the deal. Stuff chief executive, Sinea…

Trade Me and legacy media outlet Stuff announce merger in major digital media shakeup - Daily Telegraph NZ

Legacy mainstream media outlet Stuff and auction site Trade Me have agreed to a merger in which Trade Me will take a 50% stake in Stuff Digital, the division behind stuff.co.nz and ThreeNews, while Stuff’s newspapers, events, and Neighbourly are excluded from the deal. The move comes amid Stuff’s restructuring and aims to bolster digital growth and technology investment, particularly in the property sector, where Stuff’s property section will be…