US EditionThe 10,000 Things a ŠKoda Can Serve, Beyond Driving
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Škoda unveils a new brand campaign signed by DDB Paris that celebrates life on board its models "Designed for everything, even driving". In an automotive world where communication very often focuses on external lines and driving performance, Škoda offers a new point of view on the car. More than just a journey, a life experience on board from the outside to the inside. An intimate observation, the one that one lives when one does not drive. Thes…
What if the car wasn't just made to drive? It's the dared bet that Škoda makes with his new brand campaign, designed by the DDB Paris agency. Entitled "Even at a stop, live to the fullest", this speech reverses the usual codes of the pub car by focusing not on performance or external design, but on life... inside. In a film full of softness, we discover a series of suspended moments: a nap on a freeway area, a breakfast in a XXL trunk, an improv…
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