US EditionNorth vs South: Tamannaah Bhatia's Appointment as Brand Ambassador of Mysore Sandal Soap Faces Flak; 'No Kannada Actor?'
- On May 22, 2025, Karnataka Soaps and Detergents Limited named Tamannaah Bhatia as the face of Mysore Sandal Soap for a two-year tenure, agreeing to pay her ₹6.2 crore for the endorsement.
- The appointment aims to expand the brand’s market beyond Karnataka and achieve a ₹5,000 crore turnover target by 2028 through a well-researched, multi-pronged marketing strategy.
- The selection faced strong backlash from pro-Kannada groups and activists who criticized choosing a non-Kannada-speaking actress instead of local talent, stressing the brand's cultural importance to Karnataka.
- Minister M.B. Patil justified the choice by highlighting Tamannaah’s nationwide popularity, significant online influence, and connection with younger audiences, while reaffirming his commitment to respecting the Kannada culture and local film industry.
- The controversy highlights tensions between cultural identity and commercial strategy, while KSDL moves forward with efforts to grow Mysore Sandal Soap’s market share nationally and internationally.
16 Articles
16 Articles
Karnataka government's decision to appoint Tamannaah Bhatia as Mysore sandal soap brand ambassador sparks row
Karnataka Soaps and Detergents Limited (KSDL), which is known for its flagship product, Mysore Sandal Soap, has appointed actress Tamannaah Bhatia as its brand ambassador. The move has faced backlash from pro-Kannada groups, local activists, and opposition leaders. Minister for Commerce & Industries, Infrastructure GoK, MB Patil said that this decision has been taken after considering various angles, including pan-India fame, popularity on socia…
North vs South: Tamannaah Bhatia's appointment as brand ambassador of Mysore Sandal Soap faces flak; 'no Kannada actor?'
Activists and social media users have raised objections after the Karnataka government announced Tamannaah Bhatia as the brand ambassador of Mysore Sandal Soap
Workers of Pro Kannada Organisations Stage Protest Demanding Removal of Tammannah Bhatia as KSDL Ambassador
Get latest articles and stories on India at LatestLY. The actress has been offered an amount of Rs 6.2 crore to work the brand. India News | Workers of Pro Kannada Organisations Stage Protest Demanding Removal of Tammannah Bhatia as KSDL Ambassador.
Brand Ambassador for Mysore Sandal Soap: MP Yaduveer slams State’s deal with Tamannaah Bhatia‘ - Star of Mysore
Actress has no cultural or historical connection to Karnataka’ Mysuru: Mysuru-Kodagu MP Yaduveer Krishnadatta Chamaraja Wadiyar has strongly objected to the Karnataka Government’s decision to appoint actress Tamannaah Bhatia as the brand ambassador for the iconic Mysore Sandal Soap produced by Karnataka Soaps and Detergents Limited (KSDL). Tamannaah Bhatia is the new brand ambassador for the soap brand for two years, and the deal is worth Rs. 6.…
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