US EditionStunning Photos of Unusual Lipstick Testing in the 1950s
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Stunning Photos of Unusual Lipstick Testing in the 1950s
Yale Joel/LIFE Back in the 1950s, cosmetics testing was far more, shall we say, eccentric than today’s methods. One delightfully odd example was lipstick evaluation: to ensure the product’s durability, vibrant color, and safety, a dedicated team of female testers was tasked with smooching willing gentlemen. Yale Joel/LIFE But here’s the kicker—the primary requirement for these male volunteers was complete baldness. Why baldness, you ask? Well, t…
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