Media Commission to Tighten Influencer Rules to Protect Minors - DutchNews.nl

A much larger group of influencers will have to comply with stricter advertising rules. Until now, only influencers with 500,000 followers or more were covered by the Media Act, but that criterion is being dropped. This was reported by the Dutch Media Authority (CvdM), which actively monitors content creators. From 16 June, the stricter advertising rules will apply to all video uploaders registered with the Chamber of Commerce and an account on …

Stricter advertising rules to also apply to smaller influencers

Stricter advertising rules will soon apply to a much larger group of content creators. Until now, the Dutch Media Authority (CvdM) has only applied the rules to influencers with 500,000 or more followers. But from next month, the authority will scrap the followers threshold.

Media commission to tighten influencer rules to protect minors - DutchNews.nl

The Dutch media commission is expanding the rules on so-called influencer marketing to cover more people, in an effort to...

Influencers with fewer than 500,000 followers will also be subject to active supervision by the Media Authority from 16 June, provided they meet certain criteria.