Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

Streaming’s Rise Continues As Advertisers Diversify Strategies

Audiences continue to shift toward cross-platform viewing, as revealed by iSpot’s new TV Ad Transparency Report. But even as TV ad impressions declined, linear spend has risen, which iSpot Chief Commercial Officer Mark Myers says “shows that brands aren't pulling back, they're getting smarter—prioritizing precision, tailored placements and measurable outcomes." Q1 2025 linear TV ad impressions declined about 4% year-over-year, estimated national…