Strategies for Turning a Hollow Period Into Peak Sales
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A hollow period can become a lever if it is approached as a field of action and not as a forced break. Several French trade directorates have demonstrated by activating targeted devices capable of generating a net rebound. Low-intensity moments open a valuable strategic space to revive, test, mobilize. Far from improvisation or defensive adjustment, these strategies are constructed rigorously. They aim at a simple objective: to produce measurabl…
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