Starboard Names Anthony Richards Vice President of Retail Experience & Sales Optimization

Starboard names Anthony Richards Vice President of Retail Experience & Sales Optimization

Starboard, the LVMH-owned global cruise retail specialist, has appointed Anthony Richards to the newly created role of Vice President of Retail Experience & Sales Optimization, effective 7 July. Reporting directly to Starboard President and CEO Lisa Bauer, Richards will oversee the Sales Operations team and work closely with the company’s General Managers and SVP of Luxury and Resorts. Richards will lead the development and execution of immersiv…

Starboard appoints Anthony Richards to new leadership role

As Vice President of Retail Experience & Sales Optimisation, he will lead the creation and execution of multisensory retail experiences at sea, creating destination-oriented experiences for shoppers The post Starboard appoints Anthony Richards to new leadership role appeared first on DFNI.