US EditionNike Warns 'Surgical' Price Increases Are Coming Soon
- Nike announced it will begin phased price increases on U.S. apparel and footwear this fall to offset $1 billion in tariff costs imposed by President Trump.
- These tariffs include a 30% duty on Chinese goods and 10% on imports from other countries, prompting Nike to shift production and optimize sourcing globally to reduce costs.
- Nike started raising prices by $2 to $10 on adult apparel and equipment from June 1, with footwear priced $100 to $150 rising about $5 and shoes over $150 increasing $10.
- Nike's Chief Financial Officer Michael Friend characterized the tariffs as a significant additional expense and explained that the company plans to adjust its supplier network and shift production locations to reduce the impact.
- These price increases are expected to raise costs for consumers and inflationary pressure, while Nike aims to balance price rises carefully to protect brand loyalty amid economic challenges.
22 Articles
22 Articles
Tariffs force Nike to boost prices, costing customers $1 billion
After athletic retailer Nike announced plans to raise prices on many items, Nike Chief Financial Officer Michael Friend told investors this week that tariffs implemented by President Donald Trump will cost customers $1 billion."Nike has consistently been a top payer of U.S. duties, with an average duty rate on footwear imported into the United States in the mid-teens range," Friend said. "Therefore, these tariffs represent a new and meaningful c…
Trump’s trade war comes for Nike sneakers: 'Major impact at the cash register'
Nike is warning that Donald Trump’s tariffs will soon cost U.S. consumers at the cash register, saying sneaker prices will jump this fall as the president’s trade war with China escalates. The sportswear giant said the tariffs could cost it $1 billion, and the company is now preparing “surgical” pri...
The Independent
The Independent (US)Your Nike shoes are about to cost a whole lot more thanks to Trump, company warns
The sports giant appears to be unloading some of the burden of the tariffs onto customers
Nike warns 'surgical' price increases are coming soon
(NewsNation) — Nike customers can expect increased prices as the sportswear giant grapples with a $1 billion hit in the wake of new tariffs. Nike's chief financial officer has warned of a “surgical price increase” on products sold in the United States as the company tries to reduce the impact of new fees on its manufacturing operations in China. According to the company, 16% of Nike's footwear imported to the U.S. comes from China. The toug…
Nike announces 'surgical price increase' to mitigate $1 billion hit from Trump tariffs
Nike says Trump’s tariffs to add $1 billion to costs Nike has warned that tariffs introduced by President Donald Trump could raise its costs by $1 billion this year. unbranded - Newsworthy Nike is taking action to combat the company's estimated
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