US EditionSocial Ads News 05/2025: That's What the IAB NewFronts Brought
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In recent weeks, US tariffs have led to a drop in advertising budgets among Chinese e-commerce giants such as Temu and Shein – which has a noticeable impact on Meta, Snapchat, TikTok and Pinterest. At the same time, the platforms announced smart AI tools, new video and advertising formats, as well as expanded targeting opportunities to make campaigns even more efficient and creative, in May, among others, on the IAB NewFronts 2025 in New York.
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