Sure allows Brits to sniff naughty bits in fragrant billboard campaign

Sure allows Brits to sniff naughty bits in fragrant billboard campaign

This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK.  AMV BBDO, FleishmanHillard and Mindshare have collaborated to create a high-impact out-of-home activation as part of the UK launch of the bold campaign introducing the new range. Developed to stop odour at the …

Sure allows Brits to sniff naughty bits in fragrant billboard campaign – Marketing Communication News

Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, FleishmanHillard and Mindshare have collaborated to create a high-impact out-of-home activation as part of th

Sniffable ad opens Sure blitz on 'smelly naughty bits' - DecisionMarketing

Antiperspirant and deodorant brand Sure is launching a “sniffable” billboard which allows passer-by to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, FleishmanHillard and Mindshare have collaborated to create the out-of-home activation as part of the UK launch of the bold campaign introducing the new range. Developed to stop odour at the source, the brand’s most adaptive odour technology yet aims to free people f…

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