US EditionCMF by Nothing Is Becoming Something of Its Own
CMF targets the sub-$200 smartphone market with over 42% of Indian shipments in Q2 2025; joint venture with Optiemus to invest $100 million and create 1,800 jobs.
- On Thursday, Nothing announced it is spinning off its affordable sub-brand CMF into an independent subsidiary headquartered in India for manufacturing and R&D.
- Targeting the sub-$200 category, CMF focuses on India where over 42% of phones shipped in Q2 2025 fell in that range and the brand grew 85% year-over-year.
- The company is partnering with Optiemus to form a joint venture with a planned investment of more than $100 million over three years and create more than 1,800 jobs in India.
- To lead expansion, Nothing hired Himanshu Tondon, VP of Business for CMF, recently to isolate the budget line and scale with a $100 million+ planned investment.
- This move mirrors past spin-offs such as Xiaomi's POCO, Huawei's Honor and Oppo's Realme, builds on Nothing's over $200 million investment in India, and CMF will debut headphones on September 29.
23 Articles
23 Articles
Nothing's CMF to become Indian brand; sets up $100 million joint venture with Optiemus
London-based technology company Nothing has announced a significant expansion in India, including the establishment of its sub-brand CMF as an independent subsidiary headquartered in the country. Nothing plans to make India the base for CMF’s operations, research and development (R&D), and manufacturing. The company also unveiled a manufacturing joint venture with Indian electronics manufacturer Optiemus Infracom to transform India into a global…
Nothing’s CMF To Become Independent Indian Brand, Announces USD 100 Million Joint Venture With Optiemus Infracom To Create 1,800 Jobs: Report | 📲 LatestLY
Smartphone maker Nothing has given its affordable sub-brand CMF a big push by turning it into an independent subsidiary with India as its global base for operations, research, and manufacturing, the company said on Thursday. Alongside this move, the company has announced a $100 million joint venture with Indian electronics manufacturer Optiemus Infracom Limited. 📲 Nothing’s CMF To Become Independent Indian Brand, Announces USD 100 Million Joint…
Nothing has announced that CMF, its sub-brand of cheaper devices, will disengage to become an independent Indian-based subsidiary, destined to be "the first truly global consumer technology brand in the country."
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