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SK-II names Mayday band as new ambassador ahead of China's 520 Day

Summary by Dao Insights
20 May is “I Love You Day”, created by the Chinese internet because “520” sounds like “我爱你” (wo ai ni, lit, I love you) in certain dialects. This year, the Japanese-based multinational cosmetics brand SK-II has launched its campaign with a new set of brand ambassadors, the Taiwanese pop-rock band Mayday. Launched on 8 May, the 520 campaign from SK-II revolves around the brand’s iconic Facial Treatment Essence. A special gift box has been create…
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Dao Insights broke the news in on Friday, May 9, 2025.
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