US EditionShein and Reliance aim to sell India-made clothes abroad within a year: Reuters
- Shein and Reliance Retail plan a major expansion in India to boost local suppliers and export India-made clothes globally within a year.
- This decision comes after Shein's 2020 ban in India and in response to increasing American duties on goods imported from China amid ongoing trade disputes between the U.S. And China.
- Reliance currently works with 150 manufacturers and aims to adopt Shein's agile, data-driven production to scale supplier base to 1,000.
- Shein generates over $30 billion annually and plans to launch India-made apparel on its U.S. And U.K. Websites within six to twelve months.
- This strategy diversifies Shein's supply chain from China and positions India as a key global fast fashion supply hub.
20 Articles
20 Articles
The popular fashion store Shein is revolutionizing its presence in India thanks to its alliance with Reliance Retail. According to the original report, both companies have ambitious plans to expand their Indian supplier base and start selling Shein branded clothing overseas in the next six to twelve months.This is a strategic shift for Shein, who has traditionally relied on its suppliers in China to supply its global market, especially in the US…
SHEIN E-Commerce: This work may start within the next 6-12 months.
Shein and Reliance aim to sell India-made clothes abroad within a year, sources say
Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start international sales of India-made Shein-branded clothes within six to 12 months, said two people with knowledge of the matter.
Shein seen boosting Indian manufacturing as U.S.-China trade war shakes up supply chains
Fast fashion giant Shein is reportedly set to begin boosting its manufacturing in India with a view to bolstering its international supply chains amid the ongoing U.S.-China trade war.
Shein, a Chinese fast fashion giant, is planning to rapidly expand its supply base in India with its local partner Reliance Retail. By diversifying into India, Shein is trying to partially avoid the impact of high US tariffs.
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