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Sarah O'Connell on proving people wrong and why the creative industry needs more working-class voices

Summary by Creative Boom
In this edition, part of our Visibility & Representation theme, we speak with Sarah O'Connell, head of copy at Mr B & Friends, about classism, confidence, and why creativity thrives when we embrace difference. Sarah O'Connell didn't follow a typical industry pathway. She didn't attend elite schools or even know copywriting was a job until her twenties, but she has carved out a career that proves the power of craft, confidence, and community. Now…
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Creative Boom broke the news in on Thursday, June 12, 2025.
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