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"Salmon Mayo Rice Bowl" Opens up US Market; Kewpie Starts Operation of New Local Factory

Summary by Nikkei
Kewpie will begin operations at its second new factory in the US in May. The company's mayonnaise has rapidly become popular locally, but there has been a continuing supply shortage. The aim is to capture missed demand and establish the brand in the US market, where it has been slow to enter. The new factory, which has just started operations in Tennessee, has an annual production capacity of 60,000 tons of mayonnaise and other seasonings. This …

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Kewpie will begin operations at its second new factory in the US in May. The company's mayonnaise has rapidly become popular locally, but there has been a continuing supply shortage. The aim is to capture missed demand and establish the brand in the US market, where it has been slow to enter. The new factory, which has just started operations in Tennessee, has an annual production capacity of 60,000 tons of mayonnaise and other seasonings. This …

·Japan
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Nikkei broke the news in Japan on Tuesday, May 20, 2025.
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