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'Edible Soap' highlights plight of hygiene poverty in UK - DecisionMarketing

Summary by decisionmarketing.co.uk

UK charity The Hygiene Bank is launching a new campaign to highlight hygiene poverty in Britain and raise awareness of the fundamental challenges millions face between eating and buying toiletries. Central to the campaign, devised by Saatchi & Saatchi, is The Edible Soap, a symbolic creative concept made for real to make a real impact. Research from the Hygiene Bank has found that almost 8% of the UK population is currently experiencing hygiene …

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Saatchi & Saatchi and The Hygiene Bank create ‘The Edible Soap’ as a powerful symbol of hygiene poverty in the UK – Marketing Communication News

Saatchi & Saatchi has teamed up with UK charity The Hygiene Bank to launch a new campaign highlighting hygiene poverty in the UK. Central to the campaign is The Edible Soap, a symbolic creative concept made for real to make a real impact, and designed to raise awareness of the fundamental challenges millions face between eating and buying toiletries. Research from the Hygiene Bank has found that almost 8 per cent of the UK population is currently

2 days ago

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