US EditionVolkswagen Finalizes Architecture Freeze for Future Electric Platform SSP, Aiming for 2028 Launch
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The brand has been established for decades as a reference in terms of quality and reliability. Volkswagen vehicles, renowned for their rigorous design, durability and technical performance, make it a choice of confidence for many drivers. Therefore Volkswagen, together with its agency DDB Paris, makes the choice to work one of its cardinal values: trust, and to bring it to light through a brand new advertising saga: Maxime's saga. The brand retu…
Volkswagen Finalizes Architecture Freeze for Future Electric Platform SSP, Aiming for 2028 Launch
Volkswagen Group has completed the “architecture freeze” of its upcoming Scalable Systems Platform (SSP), a modular electric vehicle (EV) system intended to serve as the foundation for a broad range of future electric models across the Group, according to German publication Automobilwoche. The architecture freeze, akin to a design freeze in vehicle development, marks the [...] The post Volkswagen Finalizes Architecture Freeze for Future Electric…
Rivian secures $1B from VW following profit milestone
Electric vehicle maker Rivian announced it secured a $1 billion cash infusion from Volkswagen Group following its second consecutive quarterly gross profit in Q2, CEO and founder RJ Scaringe said during an analyst call on May 6. The funds, expected by the end of June, will help Rivian deploy its technology and software across a wider range of vehicles by leveraging Volkswagen’s scale to accelerate broader EV adoption, Scaringe said. In addition …
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