Reliance wins court reprieve against 'energy drink' label ban for Campa brand products
The ruling gives Reliance temporary relief as the court questions whether the regulator gave the company notice before issuing the label ban.
- On Tuesday, the Delhi High Court allowed Reliance Industries to continue marketing existing Campa-brand products as "energy drinks," temporarily pausing enforcement of the Food Safety and Standards Authority of India's June 30 order while reviewing the ban.
- Following the FSSAI's June 30 order directing makers of high-caffeine beverages to stop using the "energy drink" description, Reliance Industries filed a writ petition on October 1 challenging the regulator's crackdown as disruptive to operations.
- Reliance holds finished inventory of 168 million cans and 120 million bottles, plus pre-printed packaging for 400 million cans and 360 million bottles bearing the label. India's energy drinks market expands 12.6% annually, outstripping growth in the U.S. and China.
- State authorities previously seized stock and ordered e-commerce platforms to delist products; during Tuesday's hearing, the Delhi High Court questioned why the FSSAI had not issued Reliance prior notice, telling the agency it was "never too late" to correct its mistake.
- The Delhi High Court will next hear the case on November 5, while Monster Beverage, PepsiCo, and Red Bull have also launched legal challenges against the labeling crackdown, signaling broader industry resistance across India.
26 Articles
26 Articles
What happens to 'energy drinks' after Campa, PepsiCo get interim court relief against FSSAI label ban?
As Reliance’s Campa, PepsiCo and Monster receive interim relief from the Delhi High Court against an FSSAI order prohibiting them from marketing high-caffeine beverages as “energy drinks”, the question remains: What happens to the existing stock?
PepsiCo and Monster win small victory in Indian court over “energy drink” labeling. An Indian court has suspended a regulator's order to ban the labeling of “energy drink” for PepsiCo and Monster Beverage. Earlier, a similar lawsuit was filed by Red Bull.
Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label
Get latest articles and stories on India at LatestLY. The Delhi High Court on Tuesday stayed the Food Safety and Standards Authority of India’s (FSSAI) June 30, 2026 order directing Reliance Consumer Products Ltd (RCPL) to remove the descriptor “Energy Drink” from its product Campa Energy Drink – Gold Boost. India News | Delhi HC Stays FSSAI Directions Against Reliance’s Campa ‘Energy Drink’ Label.
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