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Israeli Companies Misled Canadians About West Bank Real Estate, Complaint Alleges

The 127-page filing says four developers and a marketing firm misled Canadian buyers about settlement properties and could breach the Competition Act.

  • On Wednesday, the Global Echo Litigation Center and Canadian Lawyers for International Human Rights filed a complaint with the Competition Bureau, alleging Israeli real estate companies misled Canadian consumers by marketing West Bank settlement properties as being located in Israel.
  • Canada and the United Nations consider Israeli settlements in the West Bank illegal and an obstacle to peace. The complaint argues that by omitting the true location of properties at events in Toronto and Montreal, companies violated the Competition Act's 'general impression' test.
  • Four Israeli firms—Tivuch Shelly, Noam Homes, Meny Group, and Effi Capital—promoted properties at events between 2024 and 2026. Complainants allege these events screened attendees by asking, "Which shul or synagogue do you attend?" effectively excluding non-Jewish and Palestinian participants.
  • The Competition Bureau will review the filing to determine if an investigation is warranted. Legal experts warn that Canadians purchasing these properties could face serious consequences, including potential complicity in violations of international law.
  • Organizers are leaving the door open for future legal action targeting the illegality of the properties themselves. This move comes as the federal government faces growing pressure to restrict Israeli land sales within the occupied Palestinian territories.
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Winnipeg Free PressWinnipeg Free Press
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Israeli companies misled Canadians about West Bank real estate, complaint alleges

A group of lawyers and civil society members have filed a complaint with the Competition Bureau over Israeli real estate events in Toronto and Montreal, alleging that illegal properties were marketed to Canadians under false pretences.

·Winnipeg, Canada
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Middle East Eye broke the news in London, United Kingdom on Wednesday, October 21, 2026.
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