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Reform accused of 'blatant racism' over Sarwar ad

  • Last month, Reform UK circulated a selectively edited video featuring Anas Sarwar, leader of the Scottish Labour Party, to support their campaign ahead of the June 5th by-election in Hamilton, Larkhall, and Stonehouse.
  • The clip was spread by far-right activists to depict multiculturalism as a threat to 'our Europe' and was later promoted on Facebook and Instagram with spending estimated between £8,000 and £9,000.
  • The advert uses excerpts from a 2022 speech featuring Sarwar saying South Asian communities are entering politics but avoids stating he prioritises the Pakistani community, which Reform UK claims the advert reflects.
  • Scottish political parties widely condemned the advert as racist, with Sarwar's spokesperson calling it "blatantly racist" and Scottish Greens leader Patrick Harvie labeling it "despicable."
  • The controversy highlights tensions ahead of the by-election, where Reform UK hopes to upend the expected Labour-SNP contest, which could reshape Scottish political dynamics if they overtake Labour.
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Daily Record broke the news in Glasgow, United Kingdom on Thursday, May 22, 2025.
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