Published 1 day ago • loading... • Updated 9 hours ago
Reese's Pieces unveils new chocolate cookie candy
The Hershey Company says the new candy adds a crispy chocolate cookie center and is its first U.S. Reese's Pieces innovation in 10 years.
On July 25, The Hershey Company will launch Reese's Pieces with Chocolate Cookie, marking the brand's first U.S. innovation in 10 years.
Combining a crispy chocolate cookie center with creamy peanut butter, the candy aims to satisfy consumer demand for snacks with satisfying texture and crunch.
Melissa Blette, Senior Brand Manager at Hershey, said the company is "excited to give consumers a fresh way to experience it" with this innovation.
Available on the Hershey website starting July 25, pouches will launch initially, with king size versions following later this year.
Operating for more than 130 years, Hershey manages a global portfolio of over 85 brands generating more than $11.7 billion in annual revenue.