US EditionPTE WORLD: Interview with Bernadette Berger, director of innovation at Alaska Airlines
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PTE WORLD: Interview with Bernadette Berger, director of innovation at Alaska Airlines
According to Bernadette Berger, director of innovation at Alaska Airlines, the pre-flight experience at the gate is all at once boring and a chaotic rush. Here, the executive shares how Alaska Airlines is looking ahead to a future shaped by seamless automation, advanced machine learning and remarkable personalization. She also explores the company’s vision for the future gate experience, influenced by immersive retail and premium hospitality, an…
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