Pinterest Launches Connected TV ad Placement via tvScientific

Pinterest Makes a Major Push into CTV Advertising

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific

Pinterest launches connected TV ad placement via tvScientific

Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.

Pinterest debuts audience extension offering on CTV

Advertisers can now buy Pinterest audiences on third-party CTV properties due to its purchase of tvScientific.

After Acquiring tvScientific, Pinterest Pins Its Hopes on CTV

One of the best ways to boost the value of advertising on social media is moving it from the phone or laptop to the living-room TV. Just ask YouTube, which now dominates TV usage. The big benefit of social media is its users reveal their preferences as they interact with the platform. Oftentimes, they also share a great deal of information about themselves, whether it is a relationship status update on Facebook or a job change on LinkedIn.Sites …

Pinterest Makes Major Push Into CTV Advertising

The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific.

Pinterest expands CTV advertising after tvScientific acquisition

Pinterest has launched a new connected TV advertising offering that allows marketers to target its users on streaming platforms, following its acquisition of ad tech firm tvScientific in February 2026. The move enables advertisers to reach Pinterest audiences beyond the platform, including on smart TVs and other internet-connected devices, as companies seek to tap into growing connected TV (CTV) viewership. CTV ad spending in the United States r…