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Top TvTechnology News
YouTube · United StatesFor the first time ever, viewership on streaming platforms topped cable and broadcast channels combined last month, underscoring a growing trend across the media business in recent months. Streaming platforms accounted for 44.8 percent of all viewership in May, according to new data from Nielsen Media Research, compared to 24.1 percent of viewers who watched cable and 20.1 percent who watched broadcast television. "While many have expected this …See the Story
Streaming Viewership Overtakes Cable and Broadcast for First Time
61% Center coverage: 23 sources
Arnold Schwarzenegger · PhiladelphiaThis will be a major attraction for Galleria Dallas, one of the region's premier malls. Learn more about the immersive attractions on tap for Netflix House in this story.See the Story
What's on Tap for Netflix House at Galleria Dallas
60% Center coverage: 15 sources
Netflix(Stock image via Pixabay, Graphic by The Desk) Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected TV inventory through Yahoo DSP. The deal covers all 12 regions where Netflix offers the low-cost, ad-supported version of its streaming service, which is priced around $8 per month in the United States and costs about the same in local currency in other parts of the world. “Th…See the Story
Netflix Partners with Yahoo DSP for Programmatic ad Buys
67% Center coverage: 3 sources
Lionsgate to Launch Curated Content Channel on DirecTV
100% Center coverage: 2 sources
