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Marginalized Creators Feel the Financial Sting of Brands’ DEI Pullback

MARICOPA COUNTY, ARIZONA, JUL 21 – The festival was canceled to comply with federal orders that threaten funding for colleges maintaining Diversity, Equity, and Inclusion programs, affecting student aid and staff grants.

Summary by Digiday
Brands’ pullback from diversity and equity marketing has hit marginalized creators directly in the pocketbook, four creators told Digiday. It’s no secret that the advertising world has moved away from DEI messaging in the wake of the 2024 presidential election. As brands from Target to Harley-Davidson scale back or remove their DEI programs in 2025, they are signing fewer influencer or creator marketing deals that focus on the marginalized ident…

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Phoenix New Times broke the news in Phoenix, United States on Monday, July 21, 2025.
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