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Pepsi Will No Longer Sponsor the Super Bowl Halftime Show

Summary by Ground News
Pepsi is bowing out of its association with the Super Bowl Halftime Show. Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami.
1 month ago·New York, United States

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USA Today

Report: Pepsi renews partnership with NFL, but Super Bowl halftime show isn't part of the deal

For the first time since 2012, Super Bowl halftime show partnership rights will be open, according to CNBC. It wasn't part of Pepsi's renewed deal.

1 month ago·United States
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CNBC

NFL renews its sponsorship deal with Pepsi, but without the Super Bowl halftime show

The NFL and Pepsi officially renewed their 40-year relationship, but Super Bowl halftime rights are going back on the market.

1 month ago·United States
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Deadline

Pepsi Ending Sponsorship Of Super Bowl Halftime Show, Will Focus On Digital And Video, Other NFL Properties

Pepsi is going to forget about Dre. And everyone other music star that can appear in the Super Bowl halftime show. The company has announced on Twitter that it will no longer be the sponsor of the …

1 month ago·Los Angeles, United States
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Sports Illustrated

Pepsi Will No Longer Sponsor Super Bowl Halftime Show

The soda company has had the rights for the last 10 years, but now they are ready to “pass the mic.”

1 month ago·New York, United States
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Billboard

Pepsi Will No Longer Sponsor the Super Bowl Halftime Show

Though it extended its overall deal with the NFL, Pepsi’s 10-year run of sponsoring one of the biggest musical events of the year has come to an end.

1 month ago·United States
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The Spun

Pepsi Announces Decision On Super Bowl Halftime Show

Pepsi will continue to be partners with the NFL for years to come, but it will no longer sponsor the Super Bowl halftime show.  It was announced on Tuesday

1 month ago
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47% of the sources are Center
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USA Today
Deadline
The Hollywood Reporter
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Vibe
CNBC
Sports Illustrated
Billboard
The Spun
New Strait Times
Axios
+2
Outkick
Breitbart
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C 47%
13%
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